Posts by Ian

Marketing Agent: Ian Miller

Known among friends for his panoramic photography, stimulating small talk, and no-handed bicycle riding. Ian is a major supporter of inbound marketing and mobile optimized web techniques. Partner at Tower Agency, Ian loves finding the most effective blend of strategies for new clients.
Inspired by small businesses, motivated by a vision of mutual success.

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Most recent posts

4 Steps to Business Success with Inbound Marketing  

4 Steps to Business Success with Inbound Marketing

Posted by on Nov 22, 2013

Inbound Strategies Level the Playing Field for Small Businesses. Let’s say you decide to place an ad in the local newspaper or local cable provider. Besides outputting a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement.  And in no way can you tell if any of them visited your website or are a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and that may be too late.   In the modern digital world, traditional marketing doesn’t cut it.   Using a well-executed and cohesive inbound marketing strategy you will achieve a more targeted reach with a far lower initial investment!   Follow these 4 steps to get your inbound marketing strategy underway:   Attract people interested in your products and industry to your website.  Use targeted keywords throughout a regular stream of blog articles and content updates, promoted through social media channels. Convert visitors to your website into sales leads.  An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter...

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Princeton Printer  

Princeton Printer

Posted by on Oct 25, 2013

A Family Success Story Worth Sharing The family owned business Princeton Printer has been with Tower Agency since early 2011 and has completely revamped their image, expanded operations and incorporated new technology into the business. Based on keyword research and website analytics the name Princeton Printer was established and re-branded from the outdated name Triangle Reprocenter. With minor website content redesigns, local optimization efforts, and inbound marketing techniques Princeton Printer received 6,745 unique hits during quarter 2 of 2013. This was almost double the number they had in 2011. Keyword research with past analytics are utilized in the majority of Tower Agency clients and will help to find out your business’s recipe for success. As the go-to business for Princeton Theses bindings the company puts in extra marketing efforts during March to June to establish a strong brand identity for graduating seniors who all must print their thesis. Utilizing the advanced targeting of Facebook advertising Tower Agency received it’s most efficient and successful pay-per-click campaign ever. After day 1 and into day 2, 45 Princeton seniors had clicked through the ad and onto the thesis ordering page. All for the cost of $3.36. There is no other advertising medium that can so quickly and efficiently target users for under $5.00. By...

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SEPRES Presbyterian Services  

SEPRES Presbyterian Services

Posted by on Oct 25, 2013

Spreading a Message of Congolese Empowerment This church group goes down into Congo to meet with their partner organization to provide services for the local people. The main mission is to provide activities that will educate the population on skills that will give back to the community. Quite an uplifting story indeed. SEPRES is a nonprofit organization founded in 2005 as a partnership between Presbyterian parishes in Delaware and the Democratic Republic of the Congo.  They have made major progress in their mission to raise the living conditions of over 3 million Congolese people, including the launch of vocational training programs and the construction of an educational center. When Tower Agency began working with SEPRES, none of these accomplishments were receiving attention due to an outdated and insufficient online presence.  Strategy sessions and market research informed the development of a new image and redesigned website, while special nonprofit rates and low-cost development tools allowed SEPRES to save funds for their Congolese beneficiaries. They are now able to reach a wider audience, showcase accomplishments, and spread a compelling call to action.   Read about what SEPRES is doing firsthand, or better yet donate today....

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Mississippi Performing Arts Foundation  

Mississippi Performing Arts Foundation

Posted by on Oct 25, 2013

Honoring the past, building for the future. Tower Agency catalyzed the initial growth of the Mississippi performing arts foundation with an attractive new WordPress website, graphic design of logos and brand images, strategy sessions for growth and expansion.  MsPAF was founded in March 2013 to encourage Mississippians to experience the inspirational impact of live performing arts.  In addition to working with the MS Opera, Ballet, and Symphony Orchestra, the foundation has two major goals.  The first of these is to honor Mississippians distinguished in the performing arts, starting with a documentary showcasing the life and career of legendary opera soprano Leontyne Price.  The foundation also plans to build and maintain a state-of-the-art performing arts venue in addition to supporting performing artists with their cultural enrichment and youth scholarship programs. Tower Agency has had the pleasure of working with MsPAF since its establishment, helping to craft the young organization’s image, message, and audience.  Graphic design of images and logos put a face to the MsPAF name, while Google Voice implementation helps the staff manage phone inquiries at very low cost.  Development of a website for the foundation was accomplished cost-effectively on the WordPress platform.  The Tower Agency team also optimized the site for mobile viewing, so no zooming in on tiny...

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