Posts by Roger Tower

Marketing Agent: Roger Tower

Digital marketing agent by day and amateur crime fighter by night. This ninja ginja writes about technology trends, social media advancements, and light commentary on our digital culture. Founder of Tower Agency, Roger can be found working hard in the office or playing hard outside.

Positivity is a virtue and there is no shortage with this young entrepreneur.

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Most recent posts

Shoreline Construction  

Shoreline Construction

Posted by on Jul 3, 2014

Full Width and Responsive Construction Portfolio The original Shoreline site was limited to an image gallery and a brief description. We added a personality with high resolution images to better represent the high quality work produced by this home construction company. A beautiful new website was created to showcase the work performed by this construction company and further position them as a top developer of Nantucket Style beach houses. This downtown Rehoboth beach cottage is one of the featured projects that has been included on the site to represent their design style. The new logo, identity, and re-branded image were created by Tower Agency. This foundation was used to create new letterheads, envelopes and print media to distribute to potential clients. The site is ranking well for the name of the state, the owner’s name and the company’s name. This is good news as “Shoreline” turns out to be a popular regional business name. The site is equipped with SEO techniques but was primarily created to show new projects to prospective clients. Instead of a simple and uninformative image gallery, the Shoreline portfolio now features each property individually on a beautiful and user-friendly platform. The 0% bounce rate shows viewers are consistently interested in exploring new pages on the website....

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Ditch your Secretary, Google Now is here!  

Ditch your Secretary, Google Now is here!

Posted by on Mar 25, 2014

Ok, I am sure your secretary has many perks, but on-the-go updates synced with your life is just too much to ask from a single human being.     Today, Google Now is available as a chrome extension, thus completing the full circle in my digital life. I’ve been using the Google Now card system on my phone since I upgraded to Android a year ago (iPhone prior). It notifies me at perfect times when I should be leaving the house, what the latest Red Sox score is, who I am scheduled to meet, and much more timely information. “Timely” is the key word in this statement. The purpose of this product is to get the information precisely when you need it. Five minutes early or late would just not be as useful. Getting information at the RIGHT time is everything Google hopes to accomplish.   Semantic Web is Upon Us All your information, all your data, all locked up and there for you to access fluently wherever you may be. This is the semantic web. This is Google Now. This is the future. Based on a card system like the screen shot graphic from www.engadget.com, you can decide what information you want displayed in a simple, concise manner....

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Copy + Paste to Eat for a Day, Learn to Code and You’ll Eat for A Lifetime!  

Copy + Paste to Eat for a Day, Learn to Code and You’ll Eat for A Lifetime!

Posted by on Mar 12, 2014

Every student in every school should have the opportunity to learn computer code. I just signed up to support this wonderful organization started by twin brothers in Silicon Valley. They bring up a great point and support a mission that will only become more necessary as we go further into the digital world. Personally I didn’t learn a line of code until after college, but have since become intrigued and now dive into html/css3 for altering WordPress sites. Did you know that 9 out of 10 US K12 schools do not offer computer programming classes? And that Forbes magazine ranked a degree in Computer Science from Carnegie Mellon College as the best paying degree in the USA in 2013? There are six ways you can help spread the word about code.org Code.org | Non-profit foundation dedicated to growing computer science education 1) Help us promote computer science education Find out what you can do locally to turn around these shocking statistics. If you’re in the US, support the Computer Science Education Act. 2) Ask your local school to teach computer science Your local school can teach this self-serve intro course, partner with us to bring computer science to your entire district, and inspire students with these videos. Check our map to see if your school teaches computer science, and if not, ask...

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Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions  

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions

Posted by on Jan 8, 2014

 The Mobile Revolution is Upon Us! Just like technology, the modern customers are evolving and have very high expectations coupled with short attention spans. Mobile optimized websites used to be a nice perk, but have become a necessity. Responsive web development means that your site will change it’s layout automatically based on the size of the viewer’s screen. This allows you to have one website that will work on all platforms, with updates being made to a single content management system. Some sites have advanced functionality and do not lend themselves to responsive design, but in those scenarios other mobile development techniques can be used. Use this site as an example of responsive design by making the window smaller. Mobile customers expect your site to be quick, easy to navigate, and most importantly near their current location. This article covers insights discovered by Google where they found that 93% of people who use mobile to research go on to complete a purchase, most happening in physical stores. People are searching and buying locally. Are your pages optimized for local buyers? Search is the most common starting point for mobile research with 48% beginning their quest through a search engine. The report also finds that 69% expect businesses to be within 5...

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Finally, a Great Example of What One Facebook Like is Worth  

Finally, a Great Example of What One Facebook Like is Worth

Posted by on Dec 20, 2013

Don’t let the evil man punt Baxter! Give a like, Give $1 to Charity. Maybe you will get off the Naughty List this year. For every person who likes the San Diego Humane Society Page between last Tuesday and Dec. 23rd, $1 will be donated to the organization from the Rachel Ray Nutrish Charity. The goal is to raise $10,000 and you don’t have to spend a single dollar. This social media campaign will succeed for a few major reasons. It is endorsed by mega celebrity, Rachel Ray, and thus can take advantage of her many media channels. Very minimal effort is needed by the user to donate: just a single click. Will Ferrell has been promoting the Anchorman launch for months and the audience is very aware. It is the holiday season and people are in a giving mood, especially when it is free to them. People love dogs. Especially ones that can eat a whole wheel of cheese (we aren’t even mad, we’re impressed). The tough question is how long do these users stay fans of Nutrish and do they ever purchase the product? Often marketers need to clarify to upper management what the ROI will be on the money invested in Facebook. Normally they make assumptions, algorithms or...

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