Mobile Apps & Sites

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions  

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions

Posted by on Jan 8, 2014

 The Mobile Revolution is Upon Us! Just like technology, the modern customers are evolving and have very high expectations coupled with short attention spans. Mobile optimized websites used to be a nice perk, but have become a necessity. Responsive web development means that your site will change it’s layout automatically based on the size of the viewer’s screen. This allows you to have one website that will work on all platforms, with updates being made to a single content management system. Some sites have advanced functionality and do not lend themselves to responsive design, but in those scenarios other mobile development techniques can be used. Use this site as an example of responsive design by making the window smaller. Mobile customers expect your site to be quick, easy to navigate, and most importantly near their current location. This article covers insights discovered by Google where they found that 93% of people who use mobile to research go on to complete a purchase, most happening in physical stores. People are searching and buying locally. Are your pages optimized for local buyers? Search is the most common starting point for mobile research with 48% beginning their quest through a search engine. The report also finds that 69% expect businesses to be within 5...

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The True Value of Young Eyeballs  

The True Value of Young Eyeballs

Posted by on Dec 17, 2013

It’s good to be young. The youth are cool, they create trends, they find innovative uses of technology, and most importantly they influence decisions of their parents expendable income. Marketers are constantly chasing the next big thing and often rely on teenagers/young adults to point them in the right direction. Watch most television ads and you are bound to view a product influenced by a younger generation. As you probably know, the disappearing photo-sharing app SnapchatSnapchat lets people send photos and videos that self-delete between one and 10 seconds after being viewed. is BOOMING. The company currently reports that 18.6% of all iPhone owners in the US used the app in June 2013. This is up 10.5% month-to-month and therefore the ninth most popular iPhone app in terms of usage. If 1-in-5 people in the U.S. with iPhones used the app 6 months ago, how does the app perform now? Snapchat officials say that users are now sending more snapsSnapchat's term for photos and videos shared over the network. than Facebook users are uploading photos. Business insider intelligence reports that Instagram users upload 55 million photos daily, Facebook users upload 350 million, and snapchat users send 400 million snaps daily. This number is not exactly a direct comparison because...

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