Small Business Marketing

5 Essential Plugins for Every WordPress Site  

5 Essential Plugins for Every WordPress Site

Posted by on Oct 13, 2014

The Plugins You’ll Wish You Installed Every designer has their starting-line rituals when building a new WordPress site.  After reviewing our portfolio of recent projects, it became clear that these 5 plugins were an essential part of that ritual for the designers at Tower Agency. We’ve decided to share this secret blend of herbs and spices in the hopes that it will make building your WordPress site easier and give you a more attractive, functional final product. Experienced developers will probably recognize several of these favorites; if you fall into this category we’d love to hear about your favorite WordPress plugins in the comments section below the post. As for the rest of you designers-in-training, small business owners, and curious friends, Tower Agency is always looking for new clients and employees to join our team. Contact us to explore the ways that we could grow and thrive together. Duplicate Post Adds the “Clone” button in WP-Admin and other tools to easily make copies of posts or pages. This plugin helps save time when trying to keep a consistent format across a website. During the initial build process, one-click duplication of pages means you don’t have to start “from scratch” with each new static page of the website. Once you’ve established...

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VIDEO: How To Troubleshoot WordPress  

VIDEO: How To Troubleshoot WordPress

Posted by on Aug 15, 2014

FACT: You Will Encounter Site Errors. Understanding how to solve problems with WordPress and where to find the solutions is half the battle. We have compiled the resources you should use when troubleshooting, some of the errors that will lead to these resources and where to find them on the internet. For more advanced troubleshooting, please contact the agency Learn more about our company and the digital marketing services we’ve used for our past client success stories. When updating your site and you receive a white screen of death it is not time to freak out, take a deep breath, get your detective’s hat on and start debugging. There are many answers on the internet, not always correct, and this can make it difficult. Your theme will have helpful resources as well as your host and should be checked first after searching on Google for the problem. Below we have listed the 4 areas you will need to investigate to find the root of the issue.   Troubleshooting WordPress Errors & Resources Video There are several references to check for solutions to your specific WordPress problem. Always make sure that your themes, plugins, and framework are up to date as that could be an easy fix to your issue. Before attempting any troubleshooting,...

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Digital Marketing Portfolio Update  

Digital Marketing Portfolio Update

Posted by on Jul 3, 2014

We’ve been busy and that means portfolio updates! The past few months have been a very exciting period of growth for our small digital agency as we have been incorporating new agents into the mix while bringing on some very exciting projects. I would like to introduce you to our wonderful new clients and am happy to announce that they also love us back. We pride ourselves on customer service and a happy client means we did two things right: The project was completed to both party’s expectations. Successfully learned about client needs, found viable solutions, and executed properly. Brenda Heckert Her quirky personality is shown through jokes, pictures, and videos to help casting directors see the fun nature she brings to the set. Exemplified by her saying “It costs an Arm, a Leg, and a Thigh.” By adding a blogging component to the site she is able to increase community engagement across facebook, twitter and other social sharing sites. Read more Nualgi America Nualgi is a new brand that uses microscopic technology to produce Diatom growth in aquariums, thus removing nuisance algae. Tower Agency was brought in to expand this brand to the new products Nualgi Ponds and Nualgi Bloom, as well as maintain the brand of Nualgi...

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Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions  

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions

Posted by on Jan 8, 2014

 The Mobile Revolution is Upon Us! Just like technology, the modern customers are evolving and have very high expectations coupled with short attention spans. Mobile optimized websites used to be a nice perk, but have become a necessity. Responsive web development means that your site will change it’s layout automatically based on the size of the viewer’s screen. This allows you to have one website that will work on all platforms, with updates being made to a single content management system. Some sites have advanced functionality and do not lend themselves to responsive design, but in those scenarios other mobile development techniques can be used. Use this site as an example of responsive design by making the window smaller. Mobile customers expect your site to be quick, easy to navigate, and most importantly near their current location. This article covers insights discovered by Google where they found that 93% of people who use mobile to research go on to complete a purchase, most happening in physical stores. People are searching and buying locally. Are your pages optimized for local buyers? Search is the most common starting point for mobile research with 48% beginning their quest through a search engine. The report also finds that 69% expect businesses to be within 5...

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4 Steps to Business Success with Inbound Marketing  

4 Steps to Business Success with Inbound Marketing

Posted by on Nov 22, 2013

Inbound Strategies Level the Playing Field for Small Businesses. Let’s say you decide to place an ad in the local newspaper or local cable provider. Besides outputting a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement.  And in no way can you tell if any of them visited your website or are a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and that may be too late.   In the modern digital world, traditional marketing doesn’t cut it.   Using a well-executed and cohesive inbound marketing strategy you will achieve a more targeted reach with a far lower initial investment!   Follow these 4 steps to get your inbound marketing strategy underway:   Attract people interested in your products and industry to your website.  Use targeted keywords throughout a regular stream of blog articles and content updates, promoted through social media channels. Convert visitors to your website into sales leads.  An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter...

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How to Spread the Holiday Cheer and Increase Sales this Season  

How to Spread the Holiday Cheer and Increase Sales this Season

Posted by on Oct 29, 2013

Spreading Good Cheer Goes a Long Way in the Cluttered Holiday Shopping Market With thanksgiving falling later in the year, there will be a shorter holiday shopping season and businesses need to react to a quickly changing market. Mobile technology and greater product research is making the customer smarter, better able to find the deal, and more willing to return merchandise. People are expecting holiday deals and but are unsure when they will come in the season, most will wait for the infamous black friday to trample others at the local Walmart. One technique Toys R Us is using to combat early shopping sprees is to move it up even earlier, with a Holiday Preview occurring in September. Their messaging is directed towards shopping early for members to earn rewards they can redeem later in the season around December. “Kmart aired its first holiday ad in early September, more than 100 days before Christmas. Walmart started promoting holiday layaway even earlier, in mid-August.”  Forbes.com According to the Accenture Annual Shopping Survey “even those planning to spend more this year than last, will be hunting for deals. In fact, 62% of respondents said it will take a discount of 30% or more to persuade them to make a purchase, up...

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