Posts Tagged "content marketing"

4 Steps to Business Success with Inbound Marketing  

4 Steps to Business Success with Inbound Marketing

Posted by on Nov 22, 2013

Inbound Strategies Level the Playing Field for Small Businesses. Let’s say you decide to place an ad in the local newspaper or local cable provider. Besides outputting a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement.  And in no way can you tell if any of them visited your website or are a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and that may be too late.   In the modern digital world, traditional marketing doesn’t cut it.   Using a well-executed and cohesive inbound marketing strategy you will achieve a more targeted reach with a far lower initial investment!   Follow these 4 steps to get your inbound marketing strategy underway:   Attract people interested in your products and industry to your website.  Use targeted keywords throughout a regular stream of blog articles and content updates, promoted through social media channels. Convert visitors to your website into sales leads.  An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter...

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Content Marketing: Strategic, Educational and Effective!  

Content Marketing: Strategic, Educational and Effective!

Posted by on Jun 5, 2013

Content is King While social platforms are queen, quality content is what powers these strong networks. Learning how to effectively utilize a company blog to educate your audience and move customers through the sales process is an affordable, long-tail marketing plan. The difficult part of implementing a content marketing initiative is deciding what to write about. You don’t have to chose one specific topic, like if you are a yard care company, you wouldn’t just write about the new fertilizers and lawn mowers you are using. These are topics that would be relevant to show you are using top-notch equipment and could be an effective post, but really you should be focusing on valuable tips. If you can show your company as a thought leader in the industry, not only do all of those posts you are writing help your site gain rank in search engines, but you have also shown why you are the right choice for lawn care. There are millions of topics to write about on your blog, though most importantly remember to keep a similar tone. The tone is your brand, it is your image and readers will expect that similar attitude for each new post. After deciding what to write about and how to...

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