Content is King While social platforms are queen, quality content is what powers these strong networks. Learning how to effectively utilize a company blog to educate your audience and move customers through the sales process is an affordable, long-tail marketing plan. The difficult part of implementing a content marketing initiative is deciding what to write about. You don’t have to chose one specific topic, like if you are a yard care company, you wouldn’t just write about the new fertilizers and lawn mowers you are using. These are topics that would be relevant to show you are using top-notch equipment and could be an effective post, but really you should be focusing on valuable tips. If you can show your company as a thought leader in the industry, not only do all of those posts you are writing help your site gain rank in search engines, but you have also shown why you are the right choice for lawn care. There are millions of topics to write about on your blog, though most importantly remember to keep a similar tone. The tone is your brand, it is your image and readers will expect that similar attitude for each new post. After deciding what to write about and how to...Learn More
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Agent Profile: Roger Tower
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“You took the time to get to know us, gathered information, arranged to have professional videos made, and personally took photographs of our products. The website you designed is easy to navigate and contains exactly what we need to reach consumers and grow the business.”
“Not only did he deliver outstanding results, but he constantly came up with innovative ideas to boost attendance at our booth. Roger is a punctual, creative leader and I look forward to working with him again in the future!”
“Roger Tower was my contact to develop news releases promoting the company’s technology. He was timely with his correspondence, and always able to provide materials – B-roll, photos – to enhance the releases.”
Many, many thanks for making this project happen and keeping me inspired! I am truly pleased with your efforts and the final product. Can’t wait to do the next one!
I recommend Roger Tower of Tower Marketing Agency with out hesitation. He is enthusiastic, professional, competent and patient.