Posts Tagged "san diego"

Digital Marketing Portfolio Update  

Digital Marketing Portfolio Update

Posted by on Jul 3, 2014

We’ve been busy and that means portfolio updates! The past few months have been a very exciting period of growth for our small digital agency as we have been incorporating new agents into the mix while bringing on some very exciting projects. I would like to introduce you to our wonderful new clients and am happy to announce that they also love us back. We pride ourselves on customer service and a happy client means we did two things right: The project was completed to both party’s expectations. Successfully learned about client needs, found viable solutions, and executed properly. Brenda Heckert Her quirky personality is shown through jokes, pictures, and videos to help casting directors see the fun nature she brings to the set. Exemplified by her saying “It costs an Arm, a Leg, and a Thigh.” By adding a blogging component to the site she is able to increase community engagement across facebook, twitter and other social sharing sites. Read more Nualgi America Nualgi is a new brand that uses microscopic technology to produce Diatom growth in aquariums, thus removing nuisance algae. Tower Agency was brought in to expand this brand to the new products Nualgi Ponds and Nualgi Bloom, as well as maintain the brand of Nualgi...

Learn More
Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions  

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions

Posted by on Jan 8, 2014

 The Mobile Revolution is Upon Us! Just like technology, the modern customers are evolving and have very high expectations coupled with short attention spans. Mobile optimized websites used to be a nice perk, but have become a necessity. Responsive web development means that your site will change it’s layout automatically based on the size of the viewer’s screen. This allows you to have one website that will work on all platforms, with updates being made to a single content management system. Some sites have advanced functionality and do not lend themselves to responsive design, but in those scenarios other mobile development techniques can be used. Use this site as an example of responsive design by making the window smaller. Mobile customers expect your site to be quick, easy to navigate, and most importantly near their current location. This article covers insights discovered by Google where they found that 93% of people who use mobile to research go on to complete a purchase, most happening in physical stores. People are searching and buying locally. Are your pages optimized for local buyers? Search is the most common starting point for mobile research with 48% beginning their quest through a search engine. The report also finds that 69% expect businesses to be within 5...

Learn More
Finally, a Great Example of What One Facebook Like is Worth  

Finally, a Great Example of What One Facebook Like is Worth

Posted by on Dec 20, 2013

Don’t let the evil man punt Baxter! Give a like, Give $1 to Charity. Maybe you will get off the Naughty List this year. For every person who likes the San Diego Humane Society Page between last Tuesday and Dec. 23rd, $1 will be donated to the organization from the Rachel Ray Nutrish Charity. The goal is to raise $10,000 and you don’t have to spend a single dollar. This social media campaign will succeed for a few major reasons. It is endorsed by mega celebrity, Rachel Ray, and thus can take advantage of her many media channels. Very minimal effort is needed by the user to donate: just a single click. Will Ferrell has been promoting the Anchorman launch for months and the audience is very aware. It is the holiday season and people are in a giving mood, especially when it is free to them. People love dogs. Especially ones that can eat a whole wheel of cheese (we aren’t even mad, we’re impressed). The tough question is how long do these users stay fans of Nutrish and do they ever purchase the product? Often marketers need to clarify to upper management what the ROI will be on the money invested in Facebook. Normally they make assumptions, algorithms or...

Learn More
The True Value of Young Eyeballs  

The True Value of Young Eyeballs

Posted by on Dec 17, 2013

It’s good to be young. The youth are cool, they create trends, they find innovative uses of technology, and most importantly they influence decisions of their parents expendable income. Marketers are constantly chasing the next big thing and often rely on teenagers/young adults to point them in the right direction. Watch most television ads and you are bound to view a product influenced by a younger generation. As you probably know, the disappearing photo-sharing app SnapchatSnapchat lets people send photos and videos that self-delete between one and 10 seconds after being viewed. is BOOMING. The company currently reports that 18.6% of all iPhone owners in the US used the app in June 2013. This is up 10.5% month-to-month and therefore the ninth most popular iPhone app in terms of usage. If 1-in-5 people in the U.S. with iPhones used the app 6 months ago, how does the app perform now? Snapchat officials say that users are now sending more snapsSnapchat's term for photos and videos shared over the network. than Facebook users are uploading photos. Business insider intelligence reports that Instagram users upload 55 million photos daily, Facebook users upload 350 million, and snapchat users send 400 million snaps daily. This number is not exactly a direct comparison because...

Learn More