Posts Tagged "tips"

VIDEO: How To Troubleshoot WordPress  

VIDEO: How To Troubleshoot WordPress

Posted by on Aug 15, 2014

FACT: You Will Encounter Site Errors. Understanding how to solve problems with WordPress and where to find the solutions is half the battle. We have compiled the resources you should use when troubleshooting, some of the errors that will lead to these resources and where to find them on the internet. For more advanced troubleshooting, please contact the agency Learn more about our company and the digital marketing services we’ve used for our past client success stories. When updating your site and you receive a white screen of death it is not time to freak out, take a deep breath, get your detective’s hat on and start debugging. There are many answers on the internet, not always correct, and this can make it difficult. Your theme will have helpful resources as well as your host and should be checked first after searching on Google for the problem. Below we have listed the 4 areas you will need to investigate to find the root of the issue.   Troubleshooting WordPress Errors & Resources Video There are several references to check for solutions to your specific WordPress problem. Always make sure that your themes, plugins, and framework are up to date as that could be an easy fix to your issue. Before attempting any troubleshooting,...

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CSS Tips and Tricks for WordPress  

CSS Tips and Tricks for WordPress

Posted by on Jul 28, 2014

Learn CSS Tips and Tricks for use specifically in WordPress Development/Design In this article you will learn basic css tips for an intro in WordPress development and design. These are common our team uses on new designs, please contact Tower Agency for more assistance. A Brief Introduction to CSS A CSS (cascading style sheet) file allows you to separate your web sites (X)HTML content from it’s style. Per usual use your (X)HTML file to arrange the content, but all of the presentation (fonts, colors, background, borders, text formatting, link effects & so on…) are accomplished within a CSS. In this article, we will discuss a few hints related to some of the trickier CSS aspects of creating a WordPress document. Our goal is to simplify these aspects in order to allow the user to implement them more easily.   1. display:none Property This action will be commonly used when removing extra visual aspects included in a theme. Hiding an element can be done by setting the display property to “none” or the visibility property to “hidden”. However, notice that these two methods produce different results: visibility:hidden hides an element, but it will still take up the same space as before. The element will be hidden, but still affect the...

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The True Value of Young Eyeballs  

The True Value of Young Eyeballs

Posted by on Dec 17, 2013

It’s good to be young. The youth are cool, they create trends, they find innovative uses of technology, and most importantly they influence decisions of their parents expendable income. Marketers are constantly chasing the next big thing and often rely on teenagers/young adults to point them in the right direction. Watch most television ads and you are bound to view a product influenced by a younger generation. As you probably know, the disappearing photo-sharing app SnapchatSnapchat lets people send photos and videos that self-delete between one and 10 seconds after being viewed. is BOOMING. The company currently reports that 18.6% of all iPhone owners in the US used the app in June 2013. This is up 10.5% month-to-month and therefore the ninth most popular iPhone app in terms of usage. If 1-in-5 people in the U.S. with iPhones used the app 6 months ago, how does the app perform now? Snapchat officials say that users are now sending more snapsSnapchat's term for photos and videos shared over the network. than Facebook users are uploading photos. Business insider intelligence reports that Instagram users upload 55 million photos daily, Facebook users upload 350 million, and snapchat users send 400 million snaps daily. This number is not exactly a direct comparison because...

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Is your SEO Strategy Strong or Weak? And would you know the difference?  

Is your SEO Strategy Strong or Weak? And would you know the difference?

Posted by on Jul 18, 2013

Small and growing businesses share a major challenge: an unlimited amount of tasks and not enough hours/staff to complete them all.   Both must prioritize and ensure that the methods they choose to market their business are efficient and providing a positive Return on Investment (ROI). It is not always easy to calculate the return from search engine optimization (SEO) since it is a long-tail strategy, but utilizing google analytics and other software to determine site traffic is a great place to start. Hiring a consultant or marketing agent allows these businesses to analyze and improve their search engine optimization without taking time away from their day-to-day tasks. Emarketer.com recently produced an article comparing B2B and B2C SEO strategies, and what these businesses found as effective and difficult tasks. These charts will help you decide what is worth doing in-house and what would be important to out-source to a professional based on difficulty.   Of course these tactics will vary in effectiveness based on the industry, but this chart should act as a solid overview of how to compare your SEO strategies, difficulties, and future outlook. A Few Helpful Hints to Take Away from these Marketing Charts Updating Website Content Google loves fresh content, and so do your readers. Producing new...

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