Digital Decoded

They’re everywhere! Tablets transition for business deployment  

They’re everywhere! Tablets transition for business deployment

Posted by on Jul 28, 2013

The age of the tablet computer has begun, as I’m sure you iPad and Google Nexus readers can attest.  As these devices find their way into the hands of excited people around the globe, their intuitive controls, ease of use, and breath of capabilities are being exalted.  While your thin slate has become a dear personal friend, you may not have considered the huge impact that same device can have on customers visiting your business. With more apps, systems and options arriving to the market every day, here are four steps to get your new interactive digital signage up and running: 1. Determine Goals  Your personal tablet might be your all-in-one device with myriad applications, but your tablet kiosk should be deployed with a specific use and result in mind.  Think about what areas of your business are most important to improve. 2. Explore Solutions and Content  Whether you want to increase efficiency, distribute information, connect with customers, or achieve something completely original, examining current solutions will guide you on the path to success.  You will need to consider hardware, the tablet of your choice and a secure enclosure, as well as functionality such as system controls, applications, and your business content. 3. Deploy and Draw Attention  Put careful thought into the placement...

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Is your SEO Strategy Strong or Weak? And would you know the difference?  

Is your SEO Strategy Strong or Weak? And would you know the difference?

Posted by on Jul 18, 2013

Small and growing businesses share a major challenge: an unlimited amount of tasks and not enough hours/staff to complete them all.   Both must prioritize and ensure that the methods they choose to market their business are efficient and providing a positive Return on Investment (ROI). It is not always easy to calculate the return from search engine optimization (SEO) since it is a long-tail strategy, but utilizing google analytics and other software to determine site traffic is a great place to start. Hiring a consultant or marketing agent allows these businesses to analyze and improve their search engine optimization without taking time away from their day-to-day tasks. Emarketer.com recently produced an article comparing B2B and B2C SEO strategies, and what these businesses found as effective and difficult tasks. These charts will help you decide what is worth doing in-house and what would be important to out-source to a professional based on difficulty.   Of course these tactics will vary in effectiveness based on the industry, but this chart should act as a solid overview of how to compare your SEO strategies, difficulties, and future outlook. A Few Helpful Hints to Take Away from these Marketing Charts Updating Website Content Google loves fresh content, and so do your readers. Producing new...

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Content Marketing: Strategic, Educational and Effective!  

Content Marketing: Strategic, Educational and Effective!

Posted by on Jun 5, 2013

Content is King While social platforms are queen, quality content is what powers these strong networks. Learning how to effectively utilize a company blog to educate your audience and move customers through the sales process is an affordable, long-tail marketing plan. The difficult part of implementing a content marketing initiative is deciding what to write about. You don’t have to chose one specific topic, like if you are a yard care company, you wouldn’t just write about the new fertilizers and lawn mowers you are using. These are topics that would be relevant to show you are using top-notch equipment and could be an effective post, but really you should be focusing on valuable tips. If you can show your company as a thought leader in the industry, not only do all of those posts you are writing help your site gain rank in search engines, but you have also shown why you are the right choice for lawn care. There are millions of topics to write about on your blog, though most importantly remember to keep a similar tone. The tone is your brand, it is your image and readers will expect that similar attitude for each new post. After deciding what to write about and how to...

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The Power of Networking and Referrals  

The Power of Networking and Referrals

Posted by on Jun 1, 2013

You are only as good as your network.   They are the one’s who vouch for you, they are the one’s who represent you, and ultimately will refer business back to you. Now I keep mentioning the word YOU. But really it is never about you, it is about helping your network. Pay it forward and if you have built the right network, it should come right back. This approach is how I do business, and how I generally find new clients. I’m not saying you have to go out of your way for everyone you meet, but have a sense of pride in helping others. This will be noticed and the rewards will be reaped later in life. These words of advice can be used in and out of the office, at a family dinner or just running into an old friend at the grocery store. It is important to verbalize what you want out of a relationship, especially if it is a business relationship. Being up front about expectations and desires helps build trust between clients, friends and colleagues. Also, if you don’t mention what you want, than how will you ever get it? No, it’s not being selfish, it’s being honest. It’s not wasting someone else’s...

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New and Improved Website  

New and Improved Website

Posted by on May 24, 2013

It’s a new dawn, a new day, a new website for me! And i’m feeeeeeling goooood. Badum badum badadada dada dum. Now that I got that out of my system, let’s move on from Michael Buble. This new website for Tower Marketing Agency will feature different insights and tips for businesses interested to learn more about how to successfully market their business. Generally focusing on inbound and online strategies, I would expect there to be some insights on trade show marketing and offline strategies. Business development, client relationships and the need to vent after a long week of work may also find their way into this business marketing blog. Tower Agency was the original name of this business but after being mistaken for a modeling agency, it was time to add more information about the nature of this consultancy. I’m Roger Tower, and available to answer your questions, explore new ideas and recap on poor uses of QR codes, so please email me what you may want to accomplish in our relationship. Without further ado, I present what you have all been waiting for…   Roger Tower is a marketing consultant, blogger, and small business advocate. Completely obsessed with advertising, you will often find him talking to commercials and offering up better marketing...

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The Times they are a Changin’, Right Mark?  

The Times they are a Changin’, Right Mark?

Posted by on May 24, 2013

Capitalism. Some say it is the root of all evil, others that it is what helps a business grow and flourish. I’m not here to tell you what the system does, but I will say how facebook has changed since it’s IPO. Whether you are a consistent social media user or just using once a month, you’ve undoubtedly noticed that their are more ads across your newsfeed. The algorithm is changing, and it is not changing in favor of the users. In a free service the user is what is being sold, and the buyer are the business pages. Posts are showing up less frequently on newsfeeds and facebook is pushing it’s sponsored posts ability to increase profits. On a more positive note, these sponsored posts are a fantastic way to reach like minded users and find a targeted group to build your following. For example, one of my clients is a printing company near a large ivy league university. Every year the graduating seniors must bind their thesis and turn it in to the university. With the social ads it is possible to target only graduating seniors at that particular school and do it only during the 2 month period in which they must bind the thesis. If you really wanted to get...

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