The age of the tablet computer has begun, as I’m sure you iPad and Google Nexus readers can attest. As these devices find their way into the hands of excited people around the globe, their intuitive controls, ease of use, and breath of capabilities are being exalted. While your thin slate has become a dear personal friend, you may not have considered the huge impact that same device can have on customers visiting your business.
With more apps, systems and options arriving to the market every day, here are four steps to get your new interactive digital signage up and running:
1. Determine Goals
Your personal tablet might be your all-in-one device with myriad applications, but your tablet kiosk should be deployed with a specific use and result in mind. Think about what areas of your business are most important to improve.
2. Explore Solutions and Content
Whether you want to increase efficiency, distribute information, connect with customers, or achieve something completely original, examining current solutions will guide you on the path to success. You will need to consider hardware, the tablet of your choice and a secure enclosure, as well as functionality such as system controls, applications, and your business content.
3. Deploy and Draw Attention
Put careful thought into the placement of your tablet based on its functionality. A point-of-sale system for employee usage should be discreet, while a restaurant’s interactive menu should be place prominently but not in the way. If your kiosk is designed for public interaction, make sure employees and physical signage direct attention toward it. Consumers are still becoming acquainted with these kiosks and a team effort to draw attention will lead to growth in interactions over time.
4. Monitor Results and Make Improvements
Advanced system analysis and remote device management are great tools for evaluating the results of your deployment, but listening to the personal feedback of customers and employees is just as important. Once you’ve had a taste of the benefits your kiosk can have on business marketing and operations, develop a plan for regular updates to content and system improvement. This will keep customers captivated, employees satisfied, and your return-on-investment growing into the future.
If you’re interested in learning more about deploying a tablet kiosk, just comment on this post with your thoughts or click the button below. We’d love to help you find the ideal solution.
You can also check out this great infographic on tablet kiosks assembled by our friends at MokiMobility.