Fresh and relevant content powers a website’s search engine optimization, while also educating the target audience. Move your reader through the product education phase and forward in the sales process with new blog posts about your product. Maintaining a blog is an excellent way to begin improving online presence. This low cost tool will increase your reach while showing the transparency consumers now expect from brands. Email newsletters keep leads engaged to the latest advancements in your product and build a targeted community. Through market research we craft the perfect blend of content about your industry and audience interests while keeping your brand’s products and services in the forefront.
Portfolio Showcase: Independence Science
Social Media Management
Companies that actively utilize social media give themselves several proven marketing advantages. There is great potential for increasing the loyalty and engagement of current customers as well as generating new sales leads. A strong social media reinforces credibility and social validation of the business to potential customers. The in-depth digital analytics used by Tower Agency help clients gain insight about their audience and consistently inform marketing strategy decisions. Our team is experienced with Facebook, Twitter, Pinterest, Instagram, and LinkedIn, and will assist you in selecting the right media mix for your audience and budget. We are ready to evaluate your current performance and get you on track to reaping the rewards of effective social media management.
The ever-changing landscape of websites and apps potential customers make it difficult to manage and maintain a relevant business profile on all of them. Let our team optimize your image on important digital destinations for your industry like Yelp, TripAdvisor, Google+, Yext, Bing, and Yahoo. The local optimization process incorporates keyword research to determine the phrases used to find your business. These buyer friendly keywords are then placed into your web content and metadata to increase traffic.
Portfolio Showcase: Princeton Printer
Harness the power of the web to target buyers who are on popular sites like Facebook and Google. Drive incredibly targeted traffic to your landing pages for whatever niche you satisfy. Google searchers often are looking to make a purchase and if using the right keywords and conversion pages those users are driven to click through and buy your product. Linked with an analytics tool, pay-per-click / digital advertising is one of the most effective methods to discover your digital return on investment.