Posts Tagged "small business"

Digital Marketing Portfolio Update  

Digital Marketing Portfolio Update

Posted by on Jul 3, 2014

We’ve been busy and that means portfolio updates! The past few months have been a very exciting period of growth for our small digital agency as we have been incorporating new agents into the mix while bringing on some very exciting projects. I would like to introduce you to our wonderful new clients and am happy to announce that they also love us back. We pride ourselves on customer service and a happy client means we did two things right: The project was completed to both party’s expectations. Successfully learned about client needs, found viable solutions, and executed properly. Brenda Heckert Her quirky personality is shown through jokes, pictures, and videos to help casting directors see the fun nature she brings to the set. Exemplified by her saying “It costs an Arm, a Leg, and a Thigh.” By adding a blogging component to the site she is able to increase community engagement across facebook, twitter and other social sharing sites. Read more Nualgi America Nualgi is a new brand that uses microscopic technology to produce Diatom growth in aquariums, thus removing nuisance algae. Tower Agency was brought in to expand this brand to the new products Nualgi Ponds and Nualgi Bloom, as well as maintain the brand of Nualgi...

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The True Value of Young Eyeballs  

The True Value of Young Eyeballs

Posted by on Dec 17, 2013

It’s good to be young. The youth are cool, they create trends, they find innovative uses of technology, and most importantly they influence decisions of their parents expendable income. Marketers are constantly chasing the next big thing and often rely on teenagers/young adults to point them in the right direction. Watch most television ads and you are bound to view a product influenced by a younger generation. As you probably know, the disappearing photo-sharing app SnapchatSnapchat lets people send photos and videos that self-delete between one and 10 seconds after being viewed. is BOOMING. The company currently reports that 18.6% of all iPhone owners in the US used the app in June 2013. This is up 10.5% month-to-month and therefore the ninth most popular iPhone app in terms of usage. If 1-in-5 people in the U.S. with iPhones used the app 6 months ago, how does the app perform now? Snapchat officials say that users are now sending more snapsSnapchat's term for photos and videos shared over the network. than Facebook users are uploading photos. Business insider intelligence reports that Instagram users upload 55 million photos daily, Facebook users upload 350 million, and snapchat users send 400 million snaps daily. This number is not exactly a direct comparison because...

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4 Steps to Business Success with Inbound Marketing  

4 Steps to Business Success with Inbound Marketing

Posted by on Nov 22, 2013

Inbound Strategies Level the Playing Field for Small Businesses. Let’s say you decide to place an ad in the local newspaper or local cable provider. Besides outputting a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement.  And in no way can you tell if any of them visited your website or are a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and that may be too late.   In the modern digital world, traditional marketing doesn’t cut it.   Using a well-executed and cohesive inbound marketing strategy you will achieve a more targeted reach with a far lower initial investment!   Follow these 4 steps to get your inbound marketing strategy underway:   Attract people interested in your products and industry to your website.  Use targeted keywords throughout a regular stream of blog articles and content updates, promoted through social media channels. Convert visitors to your website into sales leads.  An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter...

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How to Spread the Holiday Cheer and Increase Sales this Season  

How to Spread the Holiday Cheer and Increase Sales this Season

Posted by on Oct 29, 2013

Spreading Good Cheer Goes a Long Way in the Cluttered Holiday Shopping Market With thanksgiving falling later in the year, there will be a shorter holiday shopping season and businesses need to react to a quickly changing market. Mobile technology and greater product research is making the customer smarter, better able to find the deal, and more willing to return merchandise. People are expecting holiday deals and but are unsure when they will come in the season, most will wait for the infamous black friday to trample others at the local Walmart. One technique Toys R Us is using to combat early shopping sprees is to move it up even earlier, with a Holiday Preview occurring in September. Their messaging is directed towards shopping early for members to earn rewards they can redeem later in the season around December. “Kmart aired its first holiday ad in early September, more than 100 days before Christmas. Walmart started promoting holiday layaway even earlier, in mid-August.”  Forbes.com According to the Accenture Annual Shopping Survey “even those planning to spend more this year than last, will be hunting for deals. In fact, 62% of respondents said it will take a discount of 30% or more to persuade them to make a purchase, up...

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New and Improved Website  

New and Improved Website

Posted by on May 24, 2013

It’s a new dawn, a new day, a new website for me! And i’m feeeeeeling goooood. Badum badum badadada dada dum. Now that I got that out of my system, let’s move on from Michael Buble. This new website for Tower Marketing Agency will feature different insights and tips for businesses interested to learn more about how to successfully market their business. Generally focusing on inbound and online strategies, I would expect there to be some insights on trade show marketing and offline strategies. Business development, client relationships and the need to vent after a long week of work may also find their way into this business marketing blog. Tower Agency was the original name of this business but after being mistaken for a modeling agency, it was time to add more information about the nature of this consultancy. I’m Roger Tower, and available to answer your questions, explore new ideas and recap on poor uses of QR codes, so please email me what you may want to accomplish in our relationship. Without further ado, I present what you have all been waiting for…   Roger Tower is a marketing consultant, blogger, and small business advocate. Completely obsessed with advertising, you will often find him talking to commercials and offering up better marketing...

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