Small and growing businesses share a major challenge: an unlimited amount of tasks and not enough hours/staff to complete them all. Both must prioritize and ensure that the methods they choose to market their business are efficient and providing a positive Return on Investment (ROI). It is not always easy to calculate the return from search engine optimization (SEO) since it is a long-tail strategy, but utilizing google analytics and other software to determine site traffic is a great place to start. Hiring a consultant or marketing agent allows these businesses to analyze and improve their search engine optimization without taking time away from their day-to-day tasks. Emarketer.com recently produced an article comparing B2B and B2C SEO strategies, and what these businesses found as effective and difficult tasks. These charts will help you decide what is worth doing in-house and what would be important to out-source to a professional based on difficulty. Of course these tactics will vary in effectiveness based on the industry, but this chart should act as a solid overview of how to compare your SEO strategies, difficulties, and future outlook. A Few Helpful Hints to Take Away from these Marketing Charts Updating Website Content Google loves fresh content, and so do your readers. Producing new...Learn More
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Agent Profile: Roger Tower
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“You took the time to get to know us, gathered information, arranged to have professional videos made, and personally took photographs of our products. The website you designed is easy to navigate and contains exactly what we need to reach consumers and grow the business.”
“Not only did he deliver outstanding results, but he constantly came up with innovative ideas to boost attendance at our booth. Roger is a punctual, creative leader and I look forward to working with him again in the future!”
“Roger Tower was my contact to develop news releases promoting the company’s technology. He was timely with his correspondence, and always able to provide materials – B-roll, photos – to enhance the releases.”
Many, many thanks for making this project happen and keeping me inspired! I am truly pleased with your efforts and the final product. Can’t wait to do the next one!
I recommend Roger Tower of Tower Marketing Agency with out hesitation. He is enthusiastic, professional, competent and patient.