Don’t let the evil man punt Baxter! Give a like, Give $1 to Charity. Maybe you will get off the Naughty List this year. For every person who likes the San Diego Humane Society Page between last Tuesday and Dec. 23rd, $1 will be donated to the organization from the Rachel Ray Nutrish Charity. The goal is to raise $10,000 and you don’t have to spend a single dollar. This social media campaign will succeed for a few major reasons. It is endorsed by mega celebrity, Rachel Ray, and thus can take advantage of her many media channels. Very minimal effort is needed by the user to donate: just a single click. Will Ferrell has been promoting the Anchorman launch for months and the audience is very aware. It is the holiday season and people are in a giving mood, especially when it is free to them. People love dogs. Especially ones that can eat a whole wheel of cheese (we aren’t even mad, we’re impressed). The tough question is how long do these users stay fans of Nutrish and do they ever purchase the product? Often marketers need to clarify to upper management what the ROI will be on the money invested in Facebook. Normally they make assumptions, algorithms or...
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