Finally, a Great Example of What One Facebook Like is Worth

Finally, a Great Example of What One Facebook Like is Worth

Don’t let the evil man punt Baxter!

Give a like, Give $1 to Charity.

Maybe you will get off the Naughty List this year.

For every person who likes the San Diego Humane Society Page between last Tuesday and Dec. 23rd, $1 will be donated to the organization from the Rachel Ray Nutrish Charity. The goal is to raise $10,000 and you don’t have to spend a single dollar.

This social media campaign will succeed for a few major reasons.

  1. It is endorsed by mega celebrity, Rachel Ray, and thus can take advantage of her many media channels.
  2. Very minimal effort is needed by the user to donate: just a single click.
  3. Will Ferrell has been promoting the Anchorman launch for months and the audience is very aware.
  4. It is the holiday season and people are in a giving mood, especially when it is free to them.
  5. People love dogs. Especially ones that can eat a whole wheel of cheese (we aren’t even mad, we’re impressed).

The tough question is how long do these users stay fans of Nutrish and do they ever purchase the product?

Often marketers need to clarify to upper management what the ROI will be on the money invested in Facebook. Normally they make assumptions, algorithms or state it is just for brand awareness and link building. In this scenario it is easy to tell the cost of aquisition. It is literally $1 per like.

Facebook has recently changed the rules of their promotions and contests within the social media network making it easier to run contests of this nature.

As of Aug. 27th, Facebook removed the requirement that promotions be run through an app. Now they can also be administered through a page timeline. Businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page Post
  • Collect entries by having users message the Page
  • Utilizes likes as a voting mechanism

By removing these restrictions it is making it far easier for small businesses to run promotions on the site without fear of getting blacklisted or penalized by the social media network. Hiring someone to develop an app or paying for a software as a service can immediately crush any return on investment that was expected by the promotion.

Facebook and other social networks are the greatest asset a small business can has in their arsenal to compete against larger chains. For example, our client uses Facebook advertising for three months a year to direct students who are graduating college to their shop for thesis binding. It is a very targeted audience and Facebook is one of the few options to get them the message directly.

Have you successfully used a Facebook promotion or advertising campaign to grow your digital presence? Please tell us your story in the comments.

Stay classy my friends.


Digital marketing agent by day and amateur crime fighter by night. This ninja ginja writes about technology trends, social media advancements, and light commentary on our digital culture. Founder of Tower Agency, Roger can be found working hard in the office or playing hard outside.

Positivity is a virtue and there is no shortage with this young entrepreneur.

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