Posts by Ian

Marketing Agent: Ian Miller

Known among friends for his panoramic photography, stimulating small talk, and no-handed bicycle riding. Ian is a major supporter of inbound marketing and mobile optimized web techniques. Partner at Tower Agency, Ian loves finding the most effective blend of strategies for new clients.
Inspired by small businesses, motivated by a vision of mutual success.

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Most recent posts

5 Essential Plugins for Every WordPress Site  

5 Essential Plugins for Every WordPress Site

Posted by on Oct 13, 2014

The Plugins You’ll Wish You Installed Every designer has their starting-line rituals when building a new WordPress site.  After reviewing our portfolio of recent projects, it became clear that these 5 plugins were an essential part of that ritual for the designers at Tower Agency. We’ve decided to share this secret blend of herbs and spices in the hopes that it will make building your WordPress site easier and give you a more attractive, functional final product. Experienced developers will probably recognize several of these favorites; if you fall into this category we’d love to hear about your favorite WordPress plugins in the comments section below the post. As for the rest of you designers-in-training, small business owners, and curious friends, Tower Agency is always looking for new clients and employees to join our team. Contact us to explore the ways that we could grow and thrive together. Duplicate Post Adds the “Clone” button in WP-Admin and other tools to easily make copies of posts or pages. This plugin helps save time when trying to keep a consistent format across a website. During the initial build process, one-click duplication of pages means you don’t have to start “from scratch” with each new static page of the website. Once you’ve established...

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CSS Tips and Tricks for WordPress  

CSS Tips and Tricks for WordPress

Posted by on Jul 28, 2014

Learn CSS Tips and Tricks for use specifically in WordPress Development/Design In this article you will learn basic css tips for an intro in WordPress development and design. These are common our team uses on new designs, please contact Tower Agency for more assistance. A Brief Introduction to CSS A CSS (cascading style sheet) file allows you to separate your web sites (X)HTML content from it’s style. Per usual use your (X)HTML file to arrange the content, but all of the presentation (fonts, colors, background, borders, text formatting, link effects & so on…) are accomplished within a CSS. In this article, we will discuss a few hints related to some of the trickier CSS aspects of creating a WordPress document. Our goal is to simplify these aspects in order to allow the user to implement them more easily.   1. display:none Property This action will be commonly used when removing extra visual aspects included in a theme. Hiding an element can be done by setting the display property to “none” or the visibility property to “hidden”. However, notice that these two methods produce different results: visibility:hidden hides an element, but it will still take up the same space as before. The element will be hidden, but still affect the...

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Sheets at the Beach  

Sheets at the Beach

Posted by on Jul 3, 2014

New Platform Improves Rental Experience Vera Bailey built a dominant regional reputation with her top quality rental products and amazing service. Tower Agency stepped in when an outdated website began to make operations difficult for both her and customers. After several years of work with a variety of amazing clients, Vera is the only one to have built her own eCommerce website with almost no outside help. This original website enabled her to start a successful business but had several shortcomings which made ordering, fulfillment, and inventory difficult. Her old Network Solutions eCommerce platform was designed for a traditional retail business. Inventory comes in, orders are placed, and inventory goes out, never to be seen again. Sheets at the Beach is a rental business; inventory is returned after a set duration and needs to be tracked based on the dates it is used rather than an overall total. Because of this flaw Vera would ultimately oversell for busy summer weekends, forcing her to purchase more product or shut down her site entirely and lose valuable customers. Tower agents designed the new Sheets at the Beach website with a built-in booking and inventory system. This enables Vera to set a daily limit on the rentals for each of her products,...

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The J List by Jeff West  

The J List by Jeff West

Posted by on Jul 2, 2014

Stylish Blog and Video Series Inspires Community When Jeff West decided to transition his focus from retail to interior design, the Tower team created a powerful way to stay connected with fans and customers. For years Jeff West Home was a regionally acclaimed source for traditionally hip furniture, unique home goods, and products from local artisans.  Jeff brought his background in Washington D.C. merchandising and his trademark style to this Rehoboth Beach, DE retail store. After 5 successful years, Jeff decided to refocus on his first love as an interior designer. Saying goodbye to the store’s loyal customer base for good just didn’t do justice to Jeff’s hard work, so Tower agents stepped in to create a new virtual community where Jeff could share his ideas, solicit his interior design services, and stay connected with customers. Jeff’s new blog, The J List, allows him to provide valuable interior design knowledge and style advice and maintain an engaged community of fans and clients.  In addition to building this platform, Tower Agency produces and publicizes Jeff’s ongoing video series.  These films include seasonal style ideas and tips for handling common interior design challenges. Conceptualizing, filming, editing, and marketing these short films has become one of the Tower team’s favorite activities. Engaging...

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3 WordPress Plugins for Safety, Security, and Speed  

3 WordPress Plugins for Safety, Security, and Speed

Posted by on Jan 22, 2014

When setting up a new website or pulling off a high-stakes jewelry heist, there are three important things on the mind of every team member: Safety, Security, and Speed. Until each of these concerns has been addressed your precious site is vulnerable to attack from hackers, bugs, and disgruntled users.  We’ve identified three WordPress plugins to help you build up virtual defenses so you can get back to posting content in peace. Safety The diversity and depth of the WordPress ecosystem is a major reason it has become the top content management system,W3Techs report a 60% market share as of January 2014 but that also means components don’t always play nice with each other.  At Tower Agency we’ve experienced plugin updates reducing a client website to are gnarled pile of code.  Because we had a reliable backup plugin installed and activated, the panic was only temporary.  Here’s our current favorite: BackUpWordpress Manage multiple schedules Super simple to use, no setup required Option to have each backup file emailed to you Works in low memory, “shared host” environments Exclude files and folders from your back ups Backup entire site including database and all files Security A fully functional backup plugin protects your site from compatibility issues, staff, and yourself… but what about...

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