Posts by Roger Tower

Marketing Agent: Roger Tower

Digital marketing agent by day and amateur crime fighter by night. This ninja ginja writes about technology trends, social media advancements, and light commentary on our digital culture. Founder of Tower Agency, Roger can be found working hard in the office or playing hard outside.

Positivity is a virtue and there is no shortage with this young entrepreneur.

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Most recent posts

The Power of Networking and Referrals  

The Power of Networking and Referrals

Posted by on Jun 1, 2013

You are only as good as your network.   They are the one’s who vouch for you, they are the one’s who represent you, and ultimately will refer business back to you. Now I keep mentioning the word YOU. But really it is never about you, it is about helping your network. Pay it forward and if you have built the right network, it should come right back. This approach is how I do business, and how I generally find new clients. I’m not saying you have to go out of your way for everyone you meet, but have a sense of pride in helping others. This will be noticed and the rewards will be reaped later in life. These words of advice can be used in and out of the office, at a family dinner or just running into an old friend at the grocery store. It is important to verbalize what you want out of a relationship, especially if it is a business relationship. Being up front about expectations and desires helps build trust between clients, friends and colleagues. Also, if you don’t mention what you want, than how will you ever get it? No, it’s not being selfish, it’s being honest. It’s not wasting someone else’s...

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New and Improved Website  

New and Improved Website

Posted by on May 24, 2013

It’s a new dawn, a new day, a new website for me! And i’m feeeeeeling goooood. Badum badum badadada dada dum. Now that I got that out of my system, let’s move on from Michael Buble. This new website for Tower Marketing Agency will feature different insights and tips for businesses interested to learn more about how to successfully market their business. Generally focusing on inbound and online strategies, I would expect there to be some insights on trade show marketing and offline strategies. Business development, client relationships and the need to vent after a long week of work may also find their way into this business marketing blog. Tower Agency was the original name of this business but after being mistaken for a modeling agency, it was time to add more information about the nature of this consultancy. I’m Roger Tower, and available to answer your questions, explore new ideas and recap on poor uses of QR codes, so please email me what you may want to accomplish in our relationship. Without further ado, I present what you have all been waiting for…   Roger Tower is a marketing consultant, blogger, and small business advocate. Completely obsessed with advertising, you will often find him talking to commercials and offering up better marketing...

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The Times they are a Changin’, Right Mark?  

The Times they are a Changin’, Right Mark?

Posted by on May 24, 2013

Capitalism. Some say it is the root of all evil, others that it is what helps a business grow and flourish. I’m not here to tell you what the system does, but I will say how facebook has changed since it’s IPO. Whether you are a consistent social media user or just using once a month, you’ve undoubtedly noticed that their are more ads across your newsfeed. The algorithm is changing, and it is not changing in favor of the users. In a free service the user is what is being sold, and the buyer are the business pages. Posts are showing up less frequently on newsfeeds and facebook is pushing it’s sponsored posts ability to increase profits. On a more positive note, these sponsored posts are a fantastic way to reach like minded users and find a targeted group to build your following. For example, one of my clients is a printing company near a large ivy league university. Every year the graduating seniors must bind their thesis and turn it in to the university. With the social ads it is possible to target only graduating seniors at that particular school and do it only during the 2 month period in which they must bind the thesis. If you really wanted to get...

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