Small Business Marketing

How to Spread the Holiday Cheer and Increase Sales this Season  

How to Spread the Holiday Cheer and Increase Sales this Season

Posted by on Oct 29, 2013

Spreading Good Cheer Goes a Long Way in the Cluttered Holiday Shopping Market With thanksgiving falling later in the year, there will be a shorter holiday shopping season and businesses need to react to a quickly changing market. Mobile technology and greater product research is making the customer smarter, better able to find the deal, and more willing to return merchandise. People are expecting holiday deals and but are unsure when they will come in the season, most will wait for the infamous black friday to trample others at the local Walmart. One technique Toys R Us is using to combat early shopping sprees is to move it up even earlier, with a Holiday Preview occurring in September. Their messaging is directed towards shopping early for members to earn rewards they can redeem later in the season around December. “Kmart aired its first holiday ad in early September, more than 100 days before Christmas. Walmart started promoting holiday layaway even earlier, in mid-August.”  Forbes.com According to the Accenture Annual Shopping Survey “even those planning to spend more this year than last, will be hunting for deals. In fact, 62% of respondents said it will take a discount of 30% or more to persuade them to make a purchase, up...

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Declassified: Portfolio of Projects Launched  

Declassified: Portfolio of Projects Launched

Posted by on Oct 25, 2013

Client Portfolio: Launched Updates to our website include a new portfolio section showcasing some of our recent clients and the services we provided to help them grow. These classified files have been released to the public and are now being used to represent the work of our marketing agents. Tower Agency has worked with over 15 clients and these are some of our favorite and most successful experiences. Please explore the services below, we will be adding more as Tower Agency continues to grow. A few of the services you will find in our client portfolio: E-commerce Website Design WordPress Website Design Custom Website Design Market Research Keyword Research Trade show Marketing  Pay Per Click Digital Advertising “Tower Marketing Agency is a Full Service Agency, meaning that we work on all sides of the marketing 8 ball. Acting as an in-house marketing team we get to know the key members of your organization and work together to find cost-effective solutions. No client is the same, nor has the same needs and thus we adapt each new project based on the objectives of the client. Just producing a website is not enough for most clients to succeed, they need traffic, they need an image, and we go to whatever lengths...

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They’re everywhere! Tablets transition for business deployment  

They’re everywhere! Tablets transition for business deployment

Posted by on Jul 28, 2013

The age of the tablet computer has begun, as I’m sure you iPad and Google Nexus readers can attest.  As these devices find their way into the hands of excited people around the globe, their intuitive controls, ease of use, and breath of capabilities are being exalted.  While your thin slate has become a dear personal friend, you may not have considered the huge impact that same device can have on customers visiting your business. With more apps, systems and options arriving to the market every day, here are four steps to get your new interactive digital signage up and running: 1. Determine Goals  Your personal tablet might be your all-in-one device with myriad applications, but your tablet kiosk should be deployed with a specific use and result in mind.  Think about what areas of your business are most important to improve. 2. Explore Solutions and Content  Whether you want to increase efficiency, distribute information, connect with customers, or achieve something completely original, examining current solutions will guide you on the path to success.  You will need to consider hardware, the tablet of your choice and a secure enclosure, as well as functionality such as system controls, applications, and your business content. 3. Deploy and Draw Attention  Put careful thought into the placement...

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Is your SEO Strategy Strong or Weak? And would you know the difference?  

Is your SEO Strategy Strong or Weak? And would you know the difference?

Posted by on Jul 18, 2013

Small and growing businesses share a major challenge: an unlimited amount of tasks and not enough hours/staff to complete them all.   Both must prioritize and ensure that the methods they choose to market their business are efficient and providing a positive Return on Investment (ROI). It is not always easy to calculate the return from search engine optimization (SEO) since it is a long-tail strategy, but utilizing google analytics and other software to determine site traffic is a great place to start. Hiring a consultant or marketing agent allows these businesses to analyze and improve their search engine optimization without taking time away from their day-to-day tasks. Emarketer.com recently produced an article comparing B2B and B2C SEO strategies, and what these businesses found as effective and difficult tasks. These charts will help you decide what is worth doing in-house and what would be important to out-source to a professional based on difficulty.   Of course these tactics will vary in effectiveness based on the industry, but this chart should act as a solid overview of how to compare your SEO strategies, difficulties, and future outlook. A Few Helpful Hints to Take Away from these Marketing Charts Updating Website Content Google loves fresh content, and so do your readers. Producing new...

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Content Marketing: Strategic, Educational and Effective!  

Content Marketing: Strategic, Educational and Effective!

Posted by on Jun 5, 2013

Content is King While social platforms are queen, quality content is what powers these strong networks. Learning how to effectively utilize a company blog to educate your audience and move customers through the sales process is an affordable, long-tail marketing plan. The difficult part of implementing a content marketing initiative is deciding what to write about. You don’t have to chose one specific topic, like if you are a yard care company, you wouldn’t just write about the new fertilizers and lawn mowers you are using. These are topics that would be relevant to show you are using top-notch equipment and could be an effective post, but really you should be focusing on valuable tips. If you can show your company as a thought leader in the industry, not only do all of those posts you are writing help your site gain rank in search engines, but you have also shown why you are the right choice for lawn care. There are millions of topics to write about on your blog, though most importantly remember to keep a similar tone. The tone is your brand, it is your image and readers will expect that similar attitude for each new post. After deciding what to write about and how to...

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The Power of Networking and Referrals  

The Power of Networking and Referrals

Posted by on Jun 1, 2013

You are only as good as your network.   They are the one’s who vouch for you, they are the one’s who represent you, and ultimately will refer business back to you. Now I keep mentioning the word YOU. But really it is never about you, it is about helping your network. Pay it forward and if you have built the right network, it should come right back. This approach is how I do business, and how I generally find new clients. I’m not saying you have to go out of your way for everyone you meet, but have a sense of pride in helping others. This will be noticed and the rewards will be reaped later in life. These words of advice can be used in and out of the office, at a family dinner or just running into an old friend at the grocery store. It is important to verbalize what you want out of a relationship, especially if it is a business relationship. Being up front about expectations and desires helps build trust between clients, friends and colleagues. Also, if you don’t mention what you want, than how will you ever get it? No, it’s not being selfish, it’s being honest. It’s not wasting someone else’s...

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