Ok, I am sure your secretary has many perks, but on-the-go updates synced with your life is just too much to ask from a single human being.
Image of new Google Now chrome extension credit: engadget.com
Today, Google Now is available as a chrome extension, thus completing the full circle in my digital life. I’ve been using the Google Now card system on my phone since I upgraded to Android a year ago (iPhone prior).
It notifies me at perfect times when I should be leaving the house, what the latest Red Sox score is, who I am scheduled to meet, and much more timely information.
“Timely” is the key word in this statement. The purpose of this product is to get the information precisely when you need it.
Five minutes early or late would just not be as useful.
Getting information at the RIGHT time is everything Google hopes to accomplish.
Semantic Web is Upon Us
All your information, all your data, all locked up and there for you to access fluently wherever you may be. This is the semantic web. This is Google Now. This is the future.
Based on a card system like the screen shot graphic from www.engadget.com, you can decide what information you want displayed in a simple, concise manner. Tailored based on your internet habits, Google chooses your cards initially and will sync up live to what is occurring in each category.
The Future is Not Siri
“She” may answer a few questions and she may be able to bring up your flight details. But she is not integrated with your google account and most likely will not let you know the exact time you should be leaving your home to catch the flight. This is the future, the ability to integrate perfectly in your life without ever asking.
And that, that is freaking scary.
What the Heck is Google Now? I like my Secretary!
Google explains it as the right information at the right time.
“From knowing the weather before you start your day, to planning the best route to avoid traffic, or even checking your favorite team’s score while they’re playing, Google Now brings you the information you want, when you need it. Google Now works in the background so you don’t have to. Your information is automatically organized into simple cards that appear just when they’re needed. Because Google Now is ready whenever you are, you can spend less time digging and more time living.”
Need support? Straight from the Googles, learn how Google Now, Cards, and Location services work in chrome. Google Now Support
Get Google Now for Android & iOS
Chrome has just released the extension for Google Now to integrate with your web browser. If you are not already using Google Now on mobile you can download it here.
Product Integrations
It is expected that this list will be forever expanding, but for the time being Google Now works to give you the right information at just the right time for Flights, Hotels, Events, Travel Sites, Restaurant Reservations, Movies, and Real Estate. Notable companies include, Rotten Tomatoes, Zillow, Stubhub, Booking.com, and a few airlines.
Learn more about Google Now Integrations
Have you ever used Google Now?
Did you know that your android device is already most likely using cards as part of the service? Does this scare the crap out of you like the rest of us? Please leave your comments below and share this link to help Google continue to take over the world.
Bottomline: The future is Now are you on board?
About Roger Tower
Digital marketing agent by day and amateur crime fighter by night. This ninja ginja writes about technology trends, social media advancements, and light commentary on our digital culture. Founder of Tower Agency, Roger can be found working hard in the office or playing hard outside.
Positivity is a virtue and there is no shortage with this young entrepreneur.
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The claim that Google Now delivers information at precisely the right moment is the part worth testing, since card timing depends heavily on location history and search habits being accurate. A practical step: open the settings and review which location and web activity signals are enabled, then disable anything you would not want shaping a card. After a week, check whether the cards actually matched your schedule or just guessed from stale data.
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