Posts Tagged "digital"

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions  

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions

Posted by on Jan 8, 2014

 The Mobile Revolution is Upon Us! Just like technology, the modern customers are evolving and have very high expectations coupled with short attention spans. Mobile optimized websites used to be a nice perk, but have become a necessity. Responsive web development means that your site will change it’s layout automatically based on the size of the viewer’s screen. This allows you to have one website that will work on all platforms, with updates being made to a single content management system. Some sites have advanced functionality and do not lend themselves to responsive design, but in those scenarios other mobile development techniques can be used. Use this site as an example of responsive design by making the window smaller. Mobile customers expect your site to be quick, easy to navigate, and most importantly near their current location. This article covers insights discovered by Google where they found that 93% of people who use mobile to research go on to complete a purchase, most happening in physical stores. People are searching and buying locally. Are your pages optimized for local buyers? Search is the most common starting point for mobile research with 48% beginning their quest through a search engine. The report also finds that 69% expect businesses to be within 5...

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4 Steps to Business Success with Inbound Marketing  

4 Steps to Business Success with Inbound Marketing

Posted by on Nov 22, 2013

Inbound Strategies Level the Playing Field for Small Businesses. Let’s say you decide to place an ad in the local newspaper or local cable provider. Besides outputting a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement.  And in no way can you tell if any of them visited your website or are a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and that may be too late.   In the modern digital world, traditional marketing doesn’t cut it.   Using a well-executed and cohesive inbound marketing strategy you will achieve a more targeted reach with a far lower initial investment!   Follow these 4 steps to get your inbound marketing strategy underway:   Attract people interested in your products and industry to your website.  Use targeted keywords throughout a regular stream of blog articles and content updates, promoted through social media channels. Convert visitors to your website into sales leads.  An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter...

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How to Spread the Holiday Cheer and Increase Sales this Season  

How to Spread the Holiday Cheer and Increase Sales this Season

Posted by on Oct 29, 2013

Spreading Good Cheer Goes a Long Way in the Cluttered Holiday Shopping Market With thanksgiving falling later in the year, there will be a shorter holiday shopping season and businesses need to react to a quickly changing market. Mobile technology and greater product research is making the customer smarter, better able to find the deal, and more willing to return merchandise. People are expecting holiday deals and but are unsure when they will come in the season, most will wait for the infamous black friday to trample others at the local Walmart. One technique Toys R Us is using to combat early shopping sprees is to move it up even earlier, with a Holiday Preview occurring in September. Their messaging is directed towards shopping early for members to earn rewards they can redeem later in the season around December. “Kmart aired its first holiday ad in early September, more than 100 days before Christmas. Walmart started promoting holiday layaway even earlier, in mid-August.”  Forbes.com According to the Accenture Annual Shopping Survey “even those planning to spend more this year than last, will be hunting for deals. In fact, 62% of respondents said it will take a discount of 30% or more to persuade them to make a purchase, up...

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They’re everywhere! Tablets transition for business deployment  

They’re everywhere! Tablets transition for business deployment

Posted by on Jul 28, 2013

The age of the tablet computer has begun, as I’m sure you iPad and Google Nexus readers can attest.  As these devices find their way into the hands of excited people around the globe, their intuitive controls, ease of use, and breath of capabilities are being exalted.  While your thin slate has become a dear personal friend, you may not have considered the huge impact that same device can have on customers visiting your business. With more apps, systems and options arriving to the market every day, here are four steps to get your new interactive digital signage up and running: 1. Determine Goals  Your personal tablet might be your all-in-one device with myriad applications, but your tablet kiosk should be deployed with a specific use and result in mind.  Think about what areas of your business are most important to improve. 2. Explore Solutions and Content  Whether you want to increase efficiency, distribute information, connect with customers, or achieve something completely original, examining current solutions will guide you on the path to success.  You will need to consider hardware, the tablet of your choice and a secure enclosure, as well as functionality such as system controls, applications, and your business content. 3. Deploy and Draw Attention  Put careful thought into the placement...

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