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Millcreek Cacao Roasters  

Millcreek Cacao Roasters

Posted by on Oct 25, 2013

Mmm chocolate…who doesn’t love chocolate? Our mountain biking friends, Dana and Mark at Millcreek Cacao Roasters make gourmet chocolate bars out of the finest cacao beans around the world, but their site didn’t show it. Their cacao was rare but their site was bland and didn’t represent the fascinating story behind the beans. In need of a cost-effective website, Tower Agency was hired to build and maintain a new WordPress e-commerce site. By starting with keyword research, the agents discovered that the terminology “dark chocolate” was underused in their website content. Other discoveries led to high search rankings for health benefits of cacao products. Utilizing the WordPress blogging platform to build the site made it easy for the clients to post their own articles to the website and use the search engine ranking features that were already part of the system. Further research proved that there is very little competition to their latest product, cacao teas. Tower Agency worked with Millcreek to develop an image for their new teas through on-site consultations and a product photoshoot. This product expansion made sense for the small business since they were already discarding the shell and nibs. Sustainability is important for any growing business and utilizing excess product to make a new and bolder product...

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Independence Science  

Independence Science

Posted by on Oct 25, 2013

You Don’t Need to See to Believe in this Inspirational Organization Science laboratories. They can be dangerous for someone with vision, imagine what it would be like if you could not see the beakers or lab table. This is a major issue students who are visually impaired WILL deal with in high school. Independence Science research has been funded to conquer the misconception that if a student is blind they can not compete in science courses. Independence Science has worked with Tower Agency for over 2 years and bonded a strong and long lasting relationship. Funded by the National Science Foundation and operating in a super niche market, this startup needed a long tail campaign that would educate the population on adapted science tools. Inbound marketing techniques were the perfect fit for this young organization that not only needed to sell their product, but also had to convince the world that it is safe for students who are visually impaired to be in science courses. Tower Agency implemented an access blog, newsletter and social media strategies to spread the good word across the industry. In less than two years, the science access newsletter has grown to over 1,100 subscribers with another 1,100 fans on Facebook. These lists are full...

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