Portfolio

Utah Coffee Expressions  

Utah Coffee Expressions

Posted by on Jul 3, 2014

Coffee, Tea, Chocolate & Good Wholesome E-commerce Fun An entrepreneurial couple in Utah contacted us to fix their e-commerce site that had been in development for over 6 months in the Phillipines… Quickly the Tower agents got to work to diagnose the issues that were being caused with the site and a lot was miss-communication between the developers and the client. The simple tasks had become overly complex pieces of development that were unfortunately not using the WordPress content management system properly. After an initial review and good communication between parties it was off to the races to get the site live, functioning, and ready for orders. Errors with the original theme selected were diagnosed and the site was transferred over to our favorite, Divi by Elegant themes before receiving a comprehensive face-lift and functionality overhaul. And so their site devoted to fine specialty utah coffee was born! The point of this story is to show that diligent troubleshooting and proper client communication can overcome any marketing challenge, even one with a long and expensive track record. Building a site is one page, but building it how the client expects is a totally different novel. A strong balance between expected functionality, quick time to launch, and budget-conscious development allowed the...

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Shoreline Construction  

Shoreline Construction

Posted by on Jul 3, 2014

Full Width and Responsive Construction Portfolio The original Shoreline site was limited to an image gallery and a brief description. We added a personality with high resolution images to better represent the high quality work produced by this home construction company. A beautiful new website was created to showcase the work performed by this construction company and further position them as a top developer of Nantucket Style beach houses. This downtown Rehoboth beach cottage is one of the featured projects that has been included on the site to represent their design style. The new logo, identity, and re-branded image were created by Tower Agency. This foundation was used to create new letterheads, envelopes and print media to distribute to potential clients. The site is ranking well for the name of the state, the owner’s name and the company’s name. This is good news as “Shoreline” turns out to be a popular regional business name. The site is equipped with SEO techniques but was primarily created to show new projects to prospective clients. Instead of a simple and uninformative image gallery, the Shoreline portfolio now features each property individually on a beautiful and user-friendly platform. The 0% bounce rate shows viewers are consistently interested in exploring new pages on the website....

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The J List by Jeff West  

The J List by Jeff West

Posted by on Jul 2, 2014

Stylish Blog and Video Series Inspires Community When Jeff West decided to transition his focus from retail to interior design, the Tower team created a powerful way to stay connected with fans and customers. For years Jeff West Home was a regionally acclaimed source for traditionally hip furniture, unique home goods, and products from local artisans.  Jeff brought his background in Washington D.C. merchandising and his trademark style to this Rehoboth Beach, DE retail store. After 5 successful years, Jeff decided to refocus on his first love as an interior designer. Saying goodbye to the store’s loyal customer base for good just didn’t do justice to Jeff’s hard work, so Tower agents stepped in to create a new virtual community where Jeff could share his ideas, solicit his interior design services, and stay connected with customers. Jeff’s new blog, The J List, allows him to provide valuable interior design knowledge and style advice and maintain an engaged community of fans and clients.  In addition to building this platform, Tower Agency produces and publicizes Jeff’s ongoing video series.  These films include seasonal style ideas and tips for handling common interior design challenges. Conceptualizing, filming, editing, and marketing these short films has become one of the Tower team’s favorite activities. Engaging...

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Princeton Printer  

Princeton Printer

Posted by on Oct 25, 2013

A Family Success Story Worth Sharing The family owned business Princeton Printer has been with Tower Agency since early 2011 and has completely revamped their image, expanded operations and incorporated new technology into the business. Based on keyword research and website analytics the name Princeton Printer was established and re-branded from the outdated name Triangle Reprocenter. With minor website content redesigns, local optimization efforts, and inbound marketing techniques Princeton Printer received 6,745 unique hits during quarter 2 of 2013. This was almost double the number they had in 2011. Keyword research with past analytics are utilized in the majority of Tower Agency clients and will help to find out your business’s recipe for success. As the go-to business for Princeton Theses bindings the company puts in extra marketing efforts during March to June to establish a strong brand identity for graduating seniors who all must print their thesis. Utilizing the advanced targeting of Facebook advertising Tower Agency received it’s most efficient and successful pay-per-click campaign ever. After day 1 and into day 2, 45 Princeton seniors had clicked through the ad and onto the thesis ordering page. All for the cost of $3.36. There is no other advertising medium that can so quickly and efficiently target users for under $5.00. By...

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SEPRES Presbyterian Services  

SEPRES Presbyterian Services

Posted by on Oct 25, 2013

Spreading a Message of Congolese Empowerment This church group goes down into Congo to meet with their partner organization to provide services for the local people. The main mission is to provide activities that will educate the population on skills that will give back to the community. Quite an uplifting story indeed. SEPRES is a nonprofit organization founded in 2005 as a partnership between Presbyterian parishes in Delaware and the Democratic Republic of the Congo.  They have made major progress in their mission to raise the living conditions of over 3 million Congolese people, including the launch of vocational training programs and the construction of an educational center. When Tower Agency began working with SEPRES, none of these accomplishments were receiving attention due to an outdated and insufficient online presence.  Strategy sessions and market research informed the development of a new image and redesigned website, while special nonprofit rates and low-cost development tools allowed SEPRES to save funds for their Congolese beneficiaries. They are now able to reach a wider audience, showcase accomplishments, and spread a compelling call to action.   Read about what SEPRES is doing firsthand, or better yet donate today....

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Mississippi Performing Arts Foundation  

Mississippi Performing Arts Foundation

Posted by on Oct 25, 2013

Honoring the past, building for the future. Tower Agency catalyzed the initial growth of the Mississippi performing arts foundation with an attractive new WordPress website, graphic design of logos and brand images, strategy sessions for growth and expansion.  MsPAF was founded in March 2013 to encourage Mississippians to experience the inspirational impact of live performing arts.  In addition to working with the MS Opera, Ballet, and Symphony Orchestra, the foundation has two major goals.  The first of these is to honor Mississippians distinguished in the performing arts, starting with a documentary showcasing the life and career of legendary opera soprano Leontyne Price.  The foundation also plans to build and maintain a state-of-the-art performing arts venue in addition to supporting performing artists with their cultural enrichment and youth scholarship programs. Tower Agency has had the pleasure of working with MsPAF since its establishment, helping to craft the young organization’s image, message, and audience.  Graphic design of images and logos put a face to the MsPAF name, while Google Voice implementation helps the staff manage phone inquiries at very low cost.  Development of a website for the foundation was accomplished cost-effectively on the WordPress platform.  The Tower Agency team also optimized the site for mobile viewing, so no zooming in on tiny...

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