Portfolio

Princeton Printer  

Princeton Printer

Posted by on Oct 25, 2013

A Family Success Story Worth Sharing The family owned business Princeton Printer has been with Tower Agency since early 2011 and has completely revamped their image, expanded operations and incorporated new technology into the business. Based on keyword research and website analytics the name Princeton Printer was established and re-branded from the outdated name Triangle Reprocenter. With minor website content redesigns, local optimization efforts, and inbound marketing techniques Princeton Printer received 6,745 unique hits during quarter 2 of 2013. This was almost double the number they had in 2011. Keyword research with past analytics are utilized in the majority of Tower Agency clients and will help to find out your business’s recipe for success. As the go-to business for Princeton Theses bindings the company puts in extra marketing efforts during March to June to establish a strong brand identity for graduating seniors who all must print their thesis. Utilizing the advanced targeting of Facebook advertising Tower Agency received it’s most efficient and successful pay-per-click campaign ever. After day 1 and into day 2, 45 Princeton seniors had clicked through the ad and onto the thesis ordering page. All for the cost of $3.36. There is no other advertising medium that can so quickly and efficiently target users for under $5.00. By...

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SEPRES Presbyterian Services  

SEPRES Presbyterian Services

Posted by on Oct 25, 2013

Spreading a Message of Congolese Empowerment This church group goes down into Congo to meet with their partner organization to provide services for the local people. The main mission is to provide activities that will educate the population on skills that will give back to the community. Quite an uplifting story indeed. SEPRES is a nonprofit organization founded in 2005 as a partnership between Presbyterian parishes in Delaware and the Democratic Republic of the Congo.  They have made major progress in their mission to raise the living conditions of over 3 million Congolese people, including the launch of vocational training programs and the construction of an educational center. When Tower Agency began working with SEPRES, none of these accomplishments were receiving attention due to an outdated and insufficient online presence.  Strategy sessions and market research informed the development of a new image and redesigned website, while special nonprofit rates and low-cost development tools allowed SEPRES to save funds for their Congolese beneficiaries. They are now able to reach a wider audience, showcase accomplishments, and spread a compelling call to action.   Read about what SEPRES is doing firsthand, or better yet donate today....

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Mississippi Performing Arts Foundation  

Mississippi Performing Arts Foundation

Posted by on Oct 25, 2013

Honoring the past, building for the future. Tower Agency catalyzed the initial growth of the Mississippi performing arts foundation with an attractive new WordPress website, graphic design of logos and brand images, strategy sessions for growth and expansion.  MsPAF was founded in March 2013 to encourage Mississippians to experience the inspirational impact of live performing arts.  In addition to working with the MS Opera, Ballet, and Symphony Orchestra, the foundation has two major goals.  The first of these is to honor Mississippians distinguished in the performing arts, starting with a documentary showcasing the life and career of legendary opera soprano Leontyne Price.  The foundation also plans to build and maintain a state-of-the-art performing arts venue in addition to supporting performing artists with their cultural enrichment and youth scholarship programs. Tower Agency has had the pleasure of working with MsPAF since its establishment, helping to craft the young organization’s image, message, and audience.  Graphic design of images and logos put a face to the MsPAF name, while Google Voice implementation helps the staff manage phone inquiries at very low cost.  Development of a website for the foundation was accomplished cost-effectively on the WordPress platform.  The Tower Agency team also optimized the site for mobile viewing, so no zooming in on tiny...

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Millcreek Cacao Roasters  

Millcreek Cacao Roasters

Posted by on Oct 25, 2013

Mmm chocolate…who doesn’t love chocolate? Our mountain biking friends, Dana and Mark at Millcreek Cacao Roasters make gourmet chocolate bars out of the finest cacao beans around the world, but their site didn’t show it. Their cacao was rare but their site was bland and didn’t represent the fascinating story behind the beans. In need of a cost-effective website, Tower Agency was hired to build and maintain a new WordPress e-commerce site. By starting with keyword research, the agents discovered that the terminology “dark chocolate” was underused in their website content. Other discoveries led to high search rankings for health benefits of cacao products. Utilizing the WordPress blogging platform to build the site made it easy for the clients to post their own articles to the website and use the search engine ranking features that were already part of the system. Further research proved that there is very little competition to their latest product, cacao teas. Tower Agency worked with Millcreek to develop an image for their new teas through on-site consultations and a product photoshoot. This product expansion made sense for the small business since they were already discarding the shell and nibs. Sustainability is important for any growing business and utilizing excess product to make a new and bolder product...

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Independence Science  

Independence Science

Posted by on Oct 25, 2013

You Don’t Need to See to Believe in this Inspirational Organization Science laboratories. They can be dangerous for someone with vision, imagine what it would be like if you could not see the beakers or lab table. This is a major issue students who are visually impaired WILL deal with in high school. Independence Science research has been funded to conquer the misconception that if a student is blind they can not compete in science courses. Independence Science has worked with Tower Agency for over 2 years and bonded a strong and long lasting relationship. Funded by the National Science Foundation and operating in a super niche market, this startup needed a long tail campaign that would educate the population on adapted science tools. Inbound marketing techniques were the perfect fit for this young organization that not only needed to sell their product, but also had to convince the world that it is safe for students who are visually impaired to be in science courses. Tower Agency implemented an access blog, newsletter and social media strategies to spread the good word across the industry. In less than two years, the science access newsletter has grown to over 1,100 subscribers with another 1,100 fans on Facebook. These lists are full...

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