Posts by avery

Paley Advisors, LLC is a global mergers and acquisitions firm located in New York. They provide clients with strategic and tactical business solutions, dealing with large transitions within the companies.  Paley Advisors came to Tower Agency looking for help in rebranding their online presence to elevate their look to be on par with the world-class service they already provided. They needed a new website with a new look to generate leads and attract potential clients and buyers.   The Problem Paley Advisors needed a new, elevated website that showcased their services and presented them as a global leader in their industry. They wanted to present their brand with a clean, elegant look that stood above the rest, along with mobile optimization for brilliant presentation and functionality. And, in order to best serve potential clients, they needed a lead intake form on their site.   The Solution Roger worked with the team to develop and improve the logo and branding color scheme for an elegant, global look and feel. He then built a new WordPress site utilizing city imagery and wrote page content to best convey their company online and attract clients and potential buyers. New partner pages highlight the people behind the firm, adding credibility and humanity to the...

Jeff is a retired aerospace engineer on a mission: to reinvent sex toys. Jeff’s goal was to create a better quality product more fit for the user. The Problem Jeff had a myriad of great ideas he wanted to put to the test. In order to bring the perfect product to life, he wanted feedback from users to guide the prototype development. From this prototype he hoped to create a scalable design to go to market. He needed a community to gather this feedback from and take his idea from vision to reality.    The Solution Tower Agency assisted Jeff in creating the Pioneer Testing Program, a community of cam girls, sex experts, bloggers, and performers with extensive knowledge of sex toys. This community of influencers could provide the exact feedback he needed to improve his project.  In order to drive leads and garner interest in the program, Roger assisted in writing the Cam Model Guide to Sex Toys. Along with email automation implementation, they were able to grow their community of users and increase applicants for the Pioneer Testing Program.  The growth of the community generated awareness for Outplay’s product which in turn garnered the feedback needed to continue to improve upon the product itself.    Services Utilized...