Posts by Roger Tower

Marketing Agent: Roger Tower

Digital marketing agent by day and amateur crime fighter by night. This ninja ginja writes about technology trends, social media advancements, and light commentary on our digital culture. Founder of Tower Agency, Roger can be found working hard in the office or playing hard outside.

Positivity is a virtue and there is no shortage with this young entrepreneur.

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Most recent posts

Millcreek Cacao Roasters  

Millcreek Cacao Roasters

Posted by on Oct 25, 2013

Mmm chocolate…who doesn’t love chocolate? Our mountain biking friends, Dana and Mark at Millcreek Cacao Roasters make gourmet chocolate bars out of the finest cacao beans around the world, but their site didn’t show it. Their cacao was rare but their site was bland and didn’t represent the fascinating story behind the beans. In need of a cost-effective website, Tower Agency was hired to build and maintain a new WordPress e-commerce site. By starting with keyword research, the agents discovered that the terminology “dark chocolate” was underused in their website content. Other discoveries led to high search rankings for health benefits of cacao products. Utilizing the WordPress blogging platform to build the site made it easy for the clients to post their own articles to the website and use the search engine ranking features that were already part of the system. Further research proved that there is very little competition to their latest product, cacao teas. Tower Agency worked with Millcreek to develop an image for their new teas through on-site consultations and a product photoshoot. This product expansion made sense for the small business since they were already discarding the shell and nibs. Sustainability is important for any growing business and utilizing excess product to make a new and bolder product...

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Independence Science  

Independence Science

Posted by on Oct 25, 2013

You Don’t Need to See to Believe in this Inspirational Organization Science laboratories. They can be dangerous for someone with vision, imagine what it would be like if you could not see the beakers or lab table. This is a major issue students who are visually impaired WILL deal with in high school. Independence Science research has been funded to conquer the misconception that if a student is blind they can not compete in science courses. Independence Science has worked with Tower Agency for over 2 years and bonded a strong and long lasting relationship. Funded by the National Science Foundation and operating in a super niche market, this startup needed a long tail campaign that would educate the population on adapted science tools. Inbound marketing techniques were the perfect fit for this young organization that not only needed to sell their product, but also had to convince the world that it is safe for students who are visually impaired to be in science courses. Tower Agency implemented an access blog, newsletter and social media strategies to spread the good word across the industry. In less than two years, the science access newsletter has grown to over 1,100 subscribers with another 1,100 fans on Facebook. These lists are full...

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They’re everywhere! Tablets transition for business deployment  

They’re everywhere! Tablets transition for business deployment

Posted by on Jul 28, 2013

The age of the tablet computer has begun, as I’m sure you iPad and Google Nexus readers can attest.  As these devices find their way into the hands of excited people around the globe, their intuitive controls, ease of use, and breath of capabilities are being exalted.  While your thin slate has become a dear personal friend, you may not have considered the huge impact that same device can have on customers visiting your business. With more apps, systems and options arriving to the market every day, here are four steps to get your new interactive digital signage up and running: 1. Determine Goals  Your personal tablet might be your all-in-one device with myriad applications, but your tablet kiosk should be deployed with a specific use and result in mind.  Think about what areas of your business are most important to improve. 2. Explore Solutions and Content  Whether you want to increase efficiency, distribute information, connect with customers, or achieve something completely original, examining current solutions will guide you on the path to success.  You will need to consider hardware, the tablet of your choice and a secure enclosure, as well as functionality such as system controls, applications, and your business content. 3. Deploy and Draw Attention  Put careful thought into the placement...

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Is your SEO Strategy Strong or Weak? And would you know the difference?  

Is your SEO Strategy Strong or Weak? And would you know the difference?

Posted by on Jul 18, 2013

Small and growing businesses share a major challenge: an unlimited amount of tasks and not enough hours/staff to complete them all.   Both must prioritize and ensure that the methods they choose to market their business are efficient and providing a positive Return on Investment (ROI). It is not always easy to calculate the return from search engine optimization (SEO) since it is a long-tail strategy, but utilizing google analytics and other software to determine site traffic is a great place to start. Hiring a consultant or marketing agent allows these businesses to analyze and improve their search engine optimization without taking time away from their day-to-day tasks. Emarketer.com recently produced an article comparing B2B and B2C SEO strategies, and what these businesses found as effective and difficult tasks. These charts will help you decide what is worth doing in-house and what would be important to out-source to a professional based on difficulty.   Of course these tactics will vary in effectiveness based on the industry, but this chart should act as a solid overview of how to compare your SEO strategies, difficulties, and future outlook. A Few Helpful Hints to Take Away from these Marketing Charts Updating Website Content Google loves fresh content, and so do your readers. Producing new...

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Content Marketing: Strategic, Educational and Effective!  

Content Marketing: Strategic, Educational and Effective!

Posted by on Jun 5, 2013

Content is King While social platforms are queen, quality content is what powers these strong networks. Learning how to effectively utilize a company blog to educate your audience and move customers through the sales process is an affordable, long-tail marketing plan. The difficult part of implementing a content marketing initiative is deciding what to write about. You don’t have to chose one specific topic, like if you are a yard care company, you wouldn’t just write about the new fertilizers and lawn mowers you are using. These are topics that would be relevant to show you are using top-notch equipment and could be an effective post, but really you should be focusing on valuable tips. If you can show your company as a thought leader in the industry, not only do all of those posts you are writing help your site gain rank in search engines, but you have also shown why you are the right choice for lawn care. There are millions of topics to write about on your blog, though most importantly remember to keep a similar tone. The tone is your brand, it is your image and readers will expect that similar attitude for each new post. After deciding what to write about and how to...

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