Posts by Roger Tower

A Family Success Story Worth Sharing The family owned business Princeton Printer has been with Tower Agency since early 2011 and has completely revamped their image, expanded operations and incorporated new technology into the business. Based on keyword research and website analytics the name Princeton Printer was established and re-branded from the outdated name Triangle Reprocenter. With minor website content redesigns, local optimization efforts, and inbound marketing techniques Princeton Printer received 6,745 unique hits during quarter 2 of 2013. This was almost double the number they had in 2011. Keyword research with past analytics are utilized in the majority of Tower Agency clients and will help to find out your business’s recipe for success. As the go-to business for Princeton Theses bindings the company puts in extra marketing efforts during March to June to establish a strong brand identity for graduating seniors who all must print their thesis. Utilizing the advanced targeting of Facebook advertising Tower Agency received it’s most efficient and successful pay-per-click campaign ever. After day 1 and into day 2, 45 Princeton seniors had clicked through the ad and onto the thesis ordering page. All for the cost of $3.36. There is no other advertising medium that can so quickly and efficiently target users for under $5.00. By...

Honoring the past, building for the future. Tower Agency catalyzed the initial growth of the Mississippi performing arts foundation with an attractive new WordPress website, graphic design of logos and brand images, strategy sessions for growth and expansion.  MsPAF was founded in March 2013 to encourage Mississippians to experience the inspirational impact of live performing arts.  In addition to working with the MS Opera, Ballet, and Symphony Orchestra, the foundation has two major goals.  The first of these is to honor Mississippians distinguished in the performing arts, starting with a documentary showcasing the life and career of legendary opera soprano Leontyne Price.  The foundation also plans to build and maintain a state-of-the-art performing arts venue in addition to supporting performing artists with their cultural enrichment and youth scholarship programs. Tower Agency has had the pleasure of working with MsPAF since its establishment, helping to craft the young organization’s image, message, and audience.  Graphic design of images and logos put a face to the MsPAF name, while Google Voice implementation helps the staff manage phone inquiries at very low cost.  Development of a website for the foundation was accomplished cost-effectively on the WordPress platform.  The Tower Agency team also optimized the site for mobile viewing, so no zooming in on tiny...

You Don’t Need to See to Believe in this Inspirational Organization Science laboratories. They can be dangerous for someone with vision, imagine what it would be like if you could not see the beakers or lab table. This is a major issue students who are visually impaired WILL deal with in high school. Independence Science research has been funded to conquer the misconception that if a student is blind they can not compete in science courses. Independence Science has worked with Tower Agency for over 2 years and bonded a strong and long lasting relationship. Funded by the National Science Foundation and operating in a super niche market, this startup needed a long tail campaign that would educate the population on adapted science tools. Inbound marketing techniques were the perfect fit for this young organization that not only needed to sell their product, but also had to convince the world that it is safe for students who are visually impaired to be in science courses. Tower Agency implemented an access blog, newsletter and social media strategies to spread the good word across the industry. In less than two years, the science access newsletter has grown to over 1,100 subscribers with another 1,100 fans on Facebook. These lists are full...