Posts by Roger Tower

Marketing Agent: Roger Tower

Digital marketing agent by day and amateur crime fighter by night. This ninja ginja writes about technology trends, social media advancements, and light commentary on our digital culture. Founder of Tower Agency, Roger can be found working hard in the office or playing hard outside.

Positivity is a virtue and there is no shortage with this young entrepreneur.

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Most recent posts

Sheets at the Beach  

Sheets at the Beach

Posted by on Jul 3, 2014

New Platform Improves Rental Experience Vera Bailey built a dominant regional reputation with her top quality rental products and amazing service. Tower Agency stepped in when an outdated website began to make operations difficult for both her and customers. After several years of work with a variety of amazing clients, Vera is the only one to have built her own eCommerce website with almost no outside help. This original website enabled her to start a successful business but had several shortcomings which made ordering, fulfillment, and inventory difficult. Her old Network Solutions eCommerce platform was designed for a traditional retail business. Inventory comes in, orders are placed, and inventory goes out, never to be seen again. Sheets at the Beach is a rental business; inventory is returned after a set duration and needs to be tracked based on the dates it is used rather than an overall total. Because of this flaw Vera would ultimately oversell for busy summer weekends, forcing her to purchase more product or shut down her site entirely and lose valuable customers. Tower agents designed the new Sheets at the Beach website with a built-in booking and inventory system. This enables Vera to set a daily limit on the rentals for each of her products,...

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Digital Marketing Portfolio Update  

Digital Marketing Portfolio Update

Posted by on Jul 3, 2014

We’ve been busy and that means portfolio updates! The past few months have been a very exciting period of growth for our small digital agency as we have been incorporating new agents into the mix while bringing on some very exciting projects. I would like to introduce you to our wonderful new clients and am happy to announce that they also love us back. We pride ourselves on customer service and a happy client means we did two things right: The project was completed to both party’s expectations. Successfully learned about client needs, found viable solutions, and executed properly. Brenda Heckert Her quirky personality is shown through jokes, pictures, and videos to help casting directors see the fun nature she brings to the set. Exemplified by her saying “It costs an Arm, a Leg, and a Thigh.” By adding a blogging component to the site she is able to increase community engagement across facebook, twitter and other social sharing sites. Read more Nualgi America Nualgi is a new brand that uses microscopic technology to produce Diatom growth in aquariums, thus removing nuisance algae. Tower Agency was brought in to expand this brand to the new products Nualgi Ponds and Nualgi Bloom, as well as maintain the brand of Nualgi...

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Brenda Heckert  

Brenda Heckert

Posted by on Jul 3, 2014

It Costs an Arm, a Leg, and a Thigh. Local Delaware comedian Brenda Heckert had a site that did not show her personality and zero ability to build a community around her comedy. We fixed that. A new blog featuring jokes, pictures, and videos helps casting directors, event coordinators, and fans get in touch with her quirky personality. The fun nature she brings to every opportunity is exemplified by her saying “It costs an Arm, a Leg, and a Thigh.” By adding a blogging component to the site she is able to increase community engagement across Facebook, Twitter, and other social sharing sites. View Brenda’s new website and portfolio. Her previous site was limited to a few images and videos with little description of who she was and what kind of roles she plays. This new WordPress build is fully responsive (mobile/tablet/desktop friendly), has a more feminine color tone while at the same time displaying her full catalog of videos in a fan-friendly interface. This is our favorite video by Brenda, and we wish her the best of luck navigating the worlds of acting and comedy!...

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Nualgi America  

Nualgi America

Posted by on Jul 3, 2014

Engaged and active user communities. Small niche communities are often your first step when delving into a new market opportunity providing influential groups with the power to be evangelists and champions for your brand which creates a strong foundation for success. Nualgi is a new brand that uses microscopic nano-silica to spark a Diatom bloom in any body of water, which eliminates unsightly nuisance algae, provides live feed for fish, and restores the habitat’s natural balance. The community of aquarists are very knowledgeable, excited, and highly engaged in the maintenance of their aquariums as well as supporting others in the hobby. As a member of the content and web development team, Tower Agency joined the movement to balance ecosystems with the revolutionary nano-scale technology, Nualgi. The inbound marketing agents are expanding the Nualgi Aquarium community through in-depth engagement with users online. The campaign originally launched with a free sample program prior to the agency’s involvement. This wonderful idea and website was developed by to introduce the USA to a better way to manage their aquarium’s algae. Nualgi Ponds Nualgi Aquarium Nualgi Ponds was launched in May 2014 to continue to expand the nano technology movement outside the aquarium community. This project included content and branding for each of the new...

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Utah Coffee Expressions  

Utah Coffee Expressions

Posted by on Jul 3, 2014

Coffee, Tea, Chocolate & Good Wholesome E-commerce Fun An entrepreneurial couple in Utah contacted us to fix their e-commerce site that had been in development for over 6 months in the Phillipines… Quickly the Tower agents got to work to diagnose the issues that were being caused with the site and a lot was miss-communication between the developers and the client. The simple tasks had become overly complex pieces of development that were unfortunately not using the WordPress content management system properly. After an initial review and good communication between parties it was off to the races to get the site live, functioning, and ready for orders. Errors with the original theme selected were diagnosed and the site was transferred over to our favorite, Divi by Elegant themes before receiving a comprehensive face-lift and functionality overhaul. And so their site devoted to fine specialty utah coffee was born! The point of this story is to show that diligent troubleshooting and proper client communication can overcome any marketing challenge, even one with a long and expensive track record. Building a site is one page, but building it how the client expects is a totally different novel. A strong balance between expected functionality, quick time to launch, and budget-conscious development allowed the...

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