Posts by Roger Tower

Marketing Agent: Roger Tower

Digital marketing agent by day and amateur crime fighter by night. This ninja ginja writes about technology trends, social media advancements, and light commentary on our digital culture. Founder of Tower Agency, Roger can be found working hard in the office or playing hard outside.

Positivity is a virtue and there is no shortage with this young entrepreneur.

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Most recent posts

Shoreline Construction  

Shoreline Construction

Posted by on Jul 3, 2014

Full Width and Responsive Construction Portfolio The original Shoreline site was limited to an image gallery and a brief description. We added a personality with high resolution images to better represent the high quality work produced by this home construction company. A beautiful new website was created to showcase the work performed by this construction company and further position them as a top developer of Nantucket Style beach houses. This downtown Rehoboth beach cottage is one of the featured projects that has been included on the site to represent their design style. The new logo, identity, and re-branded image were created by Tower Agency. This foundation was used to create new letterheads, envelopes and print media to distribute to potential clients. The site is ranking well for the name of the state, the owner’s name and the company’s name. This is good news as “Shoreline” turns out to be a popular regional business name. The site is equipped with SEO techniques but was primarily created to show new projects to prospective clients. Instead of a simple and uninformative image gallery, the Shoreline portfolio now features each property individually on a beautiful and user-friendly platform. The 0% bounce rate shows viewers are consistently interested in exploring new pages on the website....

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The J List by Jeff West  

The J List by Jeff West

Posted by on Jul 2, 2014

Stylish Blog and Video Series Inspires Community When Jeff West decided to transition his focus from retail to interior design, the Tower team created a powerful way to stay connected with fans and customers. For years Jeff West Home was a regionally acclaimed source for traditionally hip furniture, unique home goods, and products from local artisans.  Jeff brought his background in Washington D.C. merchandising and his trademark style to this Rehoboth Beach, DE retail store. After 5 successful years, Jeff decided to refocus on his first love as an interior designer. Saying goodbye to the store’s loyal customer base for good just didn’t do justice to Jeff’s hard work, so Tower agents stepped in to create a new virtual community where Jeff could share his ideas, solicit his interior design services, and stay connected with customers. Jeff’s new blog, The J List, allows him to provide valuable interior design knowledge and style advice and maintain an engaged community of fans and clients.  In addition to building this platform, Tower Agency produces and publicizes Jeff’s ongoing video series.  These films include seasonal style ideas and tips for handling common interior design challenges. Conceptualizing, filming, editing, and marketing these short films has become one of the Tower team’s favorite activities. Engaging...

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Ditch your Secretary, Google Now is here!  

Ditch your Secretary, Google Now is here!

Posted by on Mar 25, 2014

Ok, I am sure your secretary has many perks, but on-the-go updates synced with your life is just too much to ask from a single human being.     Today, Google Now is available as a chrome extension, thus completing the full circle in my digital life. I’ve been using the Google Now card system on my phone since I upgraded to Android a year ago (iPhone prior). It notifies me at perfect times when I should be leaving the house, what the latest Red Sox score is, who I am scheduled to meet, and much more timely information. “Timely” is the key word in this statement. The purpose of this product is to get the information precisely when you need it. Five minutes early or late would just not be as useful. Getting information at the RIGHT time is everything Google hopes to accomplish.   Semantic Web is Upon Us All your information, all your data, all locked up and there for you to access fluently wherever you may be. This is the semantic web. This is Google Now. This is the future. Based on a card system like the screen shot graphic from www.engadget.com, you can decide what information you want displayed in a simple, concise manner....

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Copy + Paste to Eat for a Day, Learn to Code and You’ll Eat for A Lifetime!  

Copy + Paste to Eat for a Day, Learn to Code and You’ll Eat for A Lifetime!

Posted by on Mar 12, 2014

Every student in every school should have the opportunity to learn computer code. I just signed up to support this wonderful organization started by twin brothers in Silicon Valley. They bring up a great point and support a mission that will only become more necessary as we go further into the digital world. Personally I didn’t learn a line of code until after college, but have since become intrigued and now dive into html/css3 for altering WordPress sites. Did you know that 9 out of 10 US K12 schools do not offer computer programming classes? And that Forbes magazine ranked a degree in Computer Science from Carnegie Mellon College as the best paying degree in the USA in 2013? There are six ways you can help spread the word about code.org Code.org | Non-profit foundation dedicated to growing computer science education 1) Help us promote computer science education Find out what you can do locally to turn around these shocking statistics. If you’re in the US, support the Computer Science Education Act. 2) Ask your local school to teach computer science Your local school can teach this self-serve intro course, partner with us to bring computer science to your entire district, and inspire students with these videos. Check our map to see if your school teaches computer science, and if not, ask...

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3 WordPress Plugins for Safety, Security, and Speed  

3 WordPress Plugins for Safety, Security, and Speed

Posted by on Jan 22, 2014

When setting up a new website or pulling off a high-stakes jewelry heist, there are three important things on the mind of every team member: Safety, Security, and Speed. Until each of these concerns has been addressed your precious site is vulnerable to attack from hackers, bugs, and disgruntled users.  We’ve identified three WordPress plugins to help you build up virtual defenses so you can get back to posting content in peace. Safety The diversity and depth of the WordPress ecosystem is a major reason it has become the top content management system,W3Techs report a 60% market share as of January 2014 but that also means components don’t always play nice with each other.  At Tower Agency we’ve experienced plugin updates reducing a client website to are gnarled pile of code.  Because we had a reliable backup plugin installed and activated, the panic was only temporary.  Here’s our current favorite: BackUpWordpress Manage multiple schedules Super simple to use, no setup required Option to have each backup file emailed to you Works in low memory, “shared host” environments Exclude files and folders from your back ups Backup entire site including database and all files Security A fully functional backup plugin protects your site from compatibility issues, staff, and yourself… but what about...

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