Digital Decoded

3 WordPress Plugins for Safety, Security, and Speed  

3 WordPress Plugins for Safety, Security, and Speed

Posted by on Jan 22, 2014

When setting up a new website or pulling off a high-stakes jewelry heist, there are three important things on the mind of every team member: Safety, Security, and Speed. Until each of these concerns has been addressed your precious site is vulnerable to attack from hackers, bugs, and disgruntled users.  We’ve identified three WordPress plugins to help you build up virtual defenses so you can get back to posting content in peace. Safety The diversity and depth of the WordPress ecosystem is a major reason it has become the top content management system,W3Techs report a 60% market share as of January 2014 but that also means components don’t always play nice with each other.  At Tower Agency we’ve experienced plugin updates reducing a client website to are gnarled pile of code.  Because we had a reliable backup plugin installed and activated, the panic was only temporary.  Here’s our current favorite: BackUpWordpress Manage multiple schedules Super simple to use, no setup required Option to have each backup file emailed to you Works in low memory, “shared host” environments Exclude files and folders from your back ups Backup entire site including database and all files Security A fully functional backup plugin protects your site from compatibility issues, staff, and yourself… but what about...

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Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions  

Mobile Marketing: Search Engines, Proximity, and Immediacy Influence Purchase Decisions

Posted by on Jan 8, 2014

 The Mobile Revolution is Upon Us! Just like technology, the modern customers are evolving and have very high expectations coupled with short attention spans. Mobile optimized websites used to be a nice perk, but have become a necessity. Responsive web development means that your site will change it’s layout automatically based on the size of the viewer’s screen. This allows you to have one website that will work on all platforms, with updates being made to a single content management system. Some sites have advanced functionality and do not lend themselves to responsive design, but in those scenarios other mobile development techniques can be used. Use this site as an example of responsive design by making the window smaller. Mobile customers expect your site to be quick, easy to navigate, and most importantly near their current location. This article covers insights discovered by Google where they found that 93% of people who use mobile to research go on to complete a purchase, most happening in physical stores. People are searching and buying locally. Are your pages optimized for local buyers? Search is the most common starting point for mobile research with 48% beginning their quest through a search engine. The report also finds that 69% expect businesses to be within 5...

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Finally, a Great Example of What One Facebook Like is Worth  

Finally, a Great Example of What One Facebook Like is Worth

Posted by on Dec 20, 2013

Don’t let the evil man punt Baxter! Give a like, Give $1 to Charity. Maybe you will get off the Naughty List this year. For every person who likes the San Diego Humane Society Page between last Tuesday and Dec. 23rd, $1 will be donated to the organization from the Rachel Ray Nutrish Charity. The goal is to raise $10,000 and you don’t have to spend a single dollar. This social media campaign will succeed for a few major reasons. It is endorsed by mega celebrity, Rachel Ray, and thus can take advantage of her many media channels. Very minimal effort is needed by the user to donate: just a single click. Will Ferrell has been promoting the Anchorman launch for months and the audience is very aware. It is the holiday season and people are in a giving mood, especially when it is free to them. People love dogs. Especially ones that can eat a whole wheel of cheese (we aren’t even mad, we’re impressed). The tough question is how long do these users stay fans of Nutrish and do they ever purchase the product? Often marketers need to clarify to upper management what the ROI will be on the money invested in Facebook. Normally they make assumptions, algorithms or...

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The True Value of Young Eyeballs  

The True Value of Young Eyeballs

Posted by on Dec 17, 2013

It’s good to be young. The youth are cool, they create trends, they find innovative uses of technology, and most importantly they influence decisions of their parents expendable income. Marketers are constantly chasing the next big thing and often rely on teenagers/young adults to point them in the right direction. Watch most television ads and you are bound to view a product influenced by a younger generation. As you probably know, the disappearing photo-sharing app SnapchatSnapchat lets people send photos and videos that self-delete between one and 10 seconds after being viewed. is BOOMING. The company currently reports that 18.6% of all iPhone owners in the US used the app in June 2013. This is up 10.5% month-to-month and therefore the ninth most popular iPhone app in terms of usage. If 1-in-5 people in the U.S. with iPhones used the app 6 months ago, how does the app perform now? Snapchat officials say that users are now sending more snapsSnapchat's term for photos and videos shared over the network. than Facebook users are uploading photos. Business insider intelligence reports that Instagram users upload 55 million photos daily, Facebook users upload 350 million, and snapchat users send 400 million snaps daily. This number is not exactly a direct comparison because...

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4 Steps to Business Success with Inbound Marketing  

4 Steps to Business Success with Inbound Marketing

Posted by on Nov 22, 2013

Inbound Strategies Level the Playing Field for Small Businesses. Let’s say you decide to place an ad in the local newspaper or local cable provider. Besides outputting a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement.  And in no way can you tell if any of them visited your website or are a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and that may be too late.   In the modern digital world, traditional marketing doesn’t cut it.   Using a well-executed and cohesive inbound marketing strategy you will achieve a more targeted reach with a far lower initial investment!   Follow these 4 steps to get your inbound marketing strategy underway:   Attract people interested in your products and industry to your website.  Use targeted keywords throughout a regular stream of blog articles and content updates, promoted through social media channels. Convert visitors to your website into sales leads.  An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter...

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