It provides valuable, relevant, and consistent content to attract and retain an audience. Instead of bombarding you with sales pitches, it offers engaging blog posts, videos, social media content, and more to solve your problems. This strategy builds trust and loyalty over time, leading to increased brand awareness, website traffic, and profitable customer action.
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Every designer has their starting-line rituals when building a new WordPress site. After reviewing our portfolio of recent projects, it became clear that these 5 plugins were an essential part of that ritual for the designers at Tower Agency.
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Understanding how to solve problems with WordPress and where to find the solutions is half the battle. We have compiled the resources you should use when troubleshooting, some of the errors that will lead to these resources and where to find them on the internet.
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We’ve been busy and that means portfolio updates! The past few months have been a very exciting period of growth for our small digital agency as we have been incorporating new agents into the mix while bringing on some very exciting projects. I would like to introduce you to our wonderful new clients and am happy to announce that they also love us back. We pride ourselves on customer service and a happy client means we did two things right: The project was completed to both party’s expectations. Successfully learned about client needs, found viable solutions, and executed properly. Brenda Heckert Her quirky personality is shown through jokes, pictures, and videos to help casting directors see the fun nature she brings to the set. Exemplified by her saying “It costs an Arm, a Leg, and a Thigh.” By adding a blogging component to the site she is able to increase community engagement across facebook, twitter and other social sharing sites. Read more Nualgi America Nualgi is a new brand that uses microscopic technology to produce Diatom growth in aquariums, thus removing nuisance algae. Tower Agency was brought in to expand this brand to the new products Nualgi Ponds and Nualgi Bloom, as well as maintain the brand of Nualgi...
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The Mobile Revolution is Upon Us! Just like technology, the modern customers are evolving and have very high expectations coupled with short attention spans. Mobile optimized websites used to be a nice perk, but have become a necessity. Responsive web development means that your site will change it’s layout automatically based on the size of the viewer’s screen. This allows you to have one website that will work on all platforms, with updates being made to a single content management system. Some sites have advanced functionality and do not lend themselves to responsive design, but in those scenarios other mobile development techniques can be used. Use this site as an example of responsive design by making the window smaller. Mobile customers expect your site to be quick, easy to navigate, and most importantly near their current location. This article covers insights discovered by Google where they found that 93% of people who use mobile to research go on to complete a purchase, most happening in physical stores. People are searching and buying locally. Are your pages optimized for local buyers? Search is the most common starting point for mobile research with 48% beginning their quest through a search engine. The report also finds that 69% expect businesses to be within 5...
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Inbound Strategies Level the Playing Field for Small Businesses. Let’s say you decide to place an ad in the local newspaper or local cable provider. Besides outputting a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement. And in no way can you tell if any of them visited your website or are a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and that may be too late. In the modern digital world, traditional marketing doesn’t cut it. Using a well-executed and cohesive inbound marketing strategy you will achieve a more targeted reach with a far lower initial investment! Follow these 4 steps to get your inbound marketing strategy underway: Attract people interested in your products and industry to your website. Use targeted keywords throughout a regular stream of blog articles and content updates, promoted through social media channels. Convert visitors to your website into sales leads. An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter...
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