Portfolio

Superior Movers is a local San Diego moving company providing white glove, high-end service to office and residential moves. This family-owned business came to Tower Agency after struggling with the functionality of an old website and overspending on advertising dollars. Their goal was to better educate their potential customers on the cost of moving, what to expect, and how best to prepare for a residential or office move. This is where Roger came in to assist Superior Movers as they established themselves as the go-to name in the high-end moving service.    The Problem Superior Movers were getting leads, however, they lacked awareness on where they were coming from. Leads were tracking toward Yelp instead of coming directly to the website where Superior Movers hoped to collect contact information and educate potential customers on the moving process.  The old website also lacked SEO and a blog, leading Superior Movers to overspend on advertising in order to attract potential customers in other ways. They were ready for a robust new marketing campaign.    The Solution Roger worked with the family team to manage new leads by tracking Yelp ads and managing adwords to direct traffic targeted back toward the website. Through creation of new lead intake forms, they were better...

New Platform Improves Rental Experience Vera Bailey built a dominant regional reputation with her top quality rental products and amazing service. Tower Agency stepped in when an outdated website began to make operations difficult for both her and customers. After several years of work with a variety of amazing clients, Vera is the only one to have built her own eCommerce website with almost no outside help. This original website enabled her to start a successful business but had several shortcomings which made ordering, fulfillment, and inventory difficult. Her old Network Solutions eCommerce platform was designed for a traditional retail business. Inventory comes in, orders are placed, and inventory goes out, never to be seen again. Sheets at the Beach is a rental business; inventory is returned after a set duration and needs to be tracked based on the dates it is used rather than an overall total. Because of this flaw Vera would ultimately oversell for busy summer weekends, forcing her to purchase more product or shut down her site entirely and lose valuable customers. Tower agents designed the new Sheets at the Beach website with a built-in booking and inventory system. This enables Vera to set a daily limit on the rentals for each of her products,...

Engaged and active user communities. Small niche communities are often your first step when delving into a new market opportunity providing influential groups with the power to be evangelists and champions for your brand which creates a strong foundation for success. Nualgi is a new brand that uses microscopic nano-silica to spark a Diatom bloom in any body of water, which eliminates unsightly nuisance algae, provides live feed for fish, and restores the habitat’s natural balance. The community of aquarists are very knowledgeable, excited, and highly engaged in the maintenance of their aquariums as well as supporting others in the hobby. As a member of the content and web development team, Tower Agency joined the movement to balance ecosystems with the revolutionary nano-scale technology, Nualgi. The inbound marketing agents are expanding the Nualgi Aquarium community through in-depth engagement with users online. The campaign originally launched with a free sample program prior to the agency’s involvement. This wonderful idea and website was developed by to introduce the USA to a better way to manage their aquarium’s algae. Nualgi Ponds Nualgi Aquarium Nualgi Ponds was launched in May 2014 to continue to expand the nano technology movement outside the aquarium community. This project included content and branding for each of the new...